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Documentation overview

Writing Studio

Writing Studio is where long pieces are written and edited: articles, blog posts, long-form pages and press releases. It is a full editor with the research, the AI help and the history beside the document, and every document it saves is a piece in the brand's Library.

Opening a document

  • Documents at the top lists the brand's recent documents. New Document starts a blank one; New press release starts a release (below).
  • From the chat: an article, blog post or press release the chat wrote has Edit in Writing Studio on the canvas. It opens that same piece – there is no copy. See the canvas.
  • From a campaign, Edit in Writing Studio opens its article, and a press release in a campaign opens here.
  • From a project task, Draft in Writing Studio opens with the task's brief, and what you save comes back to the task. See Projects.

Writing and editing

The editor works like a document editor: headings, lists, quotes, links, pictures. Select text and the toolbar offers Improve, Rewrite, Expand, Shorten and Simplify. The AI Assistant panel writes with you from your instructions, in the brand's voice. Research keeps the sources a piece stands on – add a link or paste text, save quotes from them, and cite them in the text.

Saving and history

Writing Studio saves as you write, a couple of seconds after you stop typing. A piece you opened only to read is left as it was until you change it. Save (or ⌘ S) saves at once and keeps a version: History lists the versions, compares one with what is on screen and restores it.

A piece another person owns, or one in a brand you cannot write to, cannot be saved here. Writing Studio says so – "This document could not be saved here" – and your changes stay on screen to copy out or save as a new document. It never says "Saved" when nothing was.

Press releases

New press release (Documents, or the Press Release tile in Create) asks what the old press-release page asked, on one sheet:

  • The news and the one thing a reader should remember.
  • Kind – product launch, partnership, funding, award, event, feature, executive appointment, statement.
  • City and Release date – they open the release, the way a dateline does.
  • Who is quoted. A quote someone gave is used word for word. Leave it blank and a quote is drafted for them, marked as waiting for their approval. Nobody is quoted who is not on the list.
  • Facts it may use. Nothing is invented: without facts, the release keeps to the announcement itself.
  • About the company (filled from the brand), Written for, and the Media contact.

Write the release costs 10 credits. It is written as the brand, in the brand's voice, by the same writer the chat and the agents use, and saved to the Library. It then opens as a document you edit like any other.

The release kit

Beside a press release, instead of the SEO panel, the Release kit holds what goes out with it:

  • quotes that are still drafts, and whose approval they need,
  • the pitch e-mail to journalists, with Copy,
  • pull quotes, each with Copy,
  • suggested visuals,
  • keywords, with Copy.

A release the chat wrote opens with its kit too.

Exporting

Export downloads the document as a text file, HTML, a Word document or a PDF. A press release usually goes out as a PDF or Word document.

Back in the chat

The chat's canvas shows a piece as it was last saved in Writing Studio, with "as saved in Writing Studio" beside its word count, so the conversation and the studio never show two different versions. The canvas shows it to read; Edit in Writing Studio is where it changes.