Social media writing style
Teach The AI CMO how your brand writes on each social channel, from the brand's own posts. Every brand post written for that channel then follows it.
What you get
A brand does not write the same way everywhere: a LinkedIn post is not an X post. So the style is kept per brand and per channel. Once a channel has an approved style, every brand post written for that channel follows it – in the chat, in Social Media Studio and in the Calendar – without anyone pasting examples into a brief again.
Where: Brand → Social Media Writing Style, next to Image Style. The channels across the top are LinkedIn, X, Facebook and Instagram; a channel with a style in use carries a small dot. Another channel appears in the row once it holds posts.
It is the brand's style, not a person's. A post you ask for as yourself never uses it – see Chat → Social posts: the brand's or your own.
Add the brand's posts
Pick the channel, then Add posts. Use posts the brand really published on that channel. You need at least 3 to learn from; 8 to 20 is best, and a channel keeps 30 at most.
There are two ways to add them, on two tabs:
- Read from links. Paste links, one per line. A link to a profile or page reads its recent posts, up to 20 from one link. A link to one post reads that post. 10 links are read at a time; any beyond that are left for the next time, and the page says so.
- Paste the text. One field per post, with the post exactly as it was published. Add another post opens the next field. A post longer than 3,000 characters is kept up to that length.
After a read, What the links gave lists one line per link: how many posts were read and added, or why nothing could be read. Posts read from a link are saved under the channel the link belongs to, so a LinkedIn link pasted while X is open lands under LinkedIn, and the line says so.
What cannot be read. A page that asks for a login cannot be read – the line for that link says so and asks you to paste the posts instead. The same goes for a page that does not answer, shows no posts, or shows only the start of a long post. Reposts, replies and posts that are only a link are left out. Nothing is ever guessed: a post is kept only when its words could be read as published.
Reading links costs up to 2 credits. The page says so before the read, and after it what the read cost, which can be nothing. Saving pasted posts costs nothing.
Each post in The brand's posts shows its first line and Remove, and a post read from a link says so.
Learn the style
With 3 or more posts on a channel, press Learn the style. The button shows what the study costs before you press it. Credits are held while it reads, it charges what the reading really cost, and the rest comes back. It can take a minute.
The first study is a proposal. Nothing follows it yet. Under What it learned you see it in plain lines:
| Line | What it says |
|---|---|
| Length | How long the brand's posts on this channel run |
| Habits | What the posts do and do not do: emoji, hashtags, exclamation marks, whether they end on a question |
| The brand says | Phrases and openings the brand uses |
| Never | What it does not write |
| Examples | How many of the brand's posts the writer reads before every post; they are marked Example in the list |
A line with nothing clear to say is left out.
Then choose:
- Approve – from now on every brand post for that channel follows it.
- Not like me – say in one line what is off ("too formal, and the brand never uses emoji"). It reads the posts again with your note, at the same price, and shows a new proposal.
It keeps learning
- From your edits. When someone on the team changes the text of a brand post the app wrote, in the chat or in Social Media Studio, the edited post is added to the channel by itself, marked Edited in the app, at no cost and outside the 30. A small edit is marked Small edit, rules only: it is not read as one of the brand's own posts, and still counts toward the simple rules – a phrase the team deletes again and again, posts cut shorter, emoji or hashtags taken out.
- By itself. Once a style is in use, after 5 new posts or edits it learns again on its own, at the same price as a study. If there are not enough credits it does not; press Learn again once there are.
- When you ask. Learn again studies the posts as they are now. Not like me works on the style in use too.
A later study does not wait for approval: the new version is in use at once, with a line saying What changed. Undo brings back the version before it.
From the chat
You can start in the chat instead: paste the brand's posts, or links to them or to its profile, and ask it to learn how the brand writes on that channel. The posts are saved to this tab, and the first study still waits here for Approve or Not like me.
Who can change it
Anyone who can edit the brand. Someone who can only view the brand sees the posts and what was learned, and no buttons.