The AI CMO/Docs
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Documentation overview

AI Tracker

See what AI assistants – OpenAI's GPT, Gemini, Claude, Perplexity, Grok and others – tell a buyer about your category and about you: how often they name you when a buyer asks without naming you, where you sit in the lists they give, your share of the conversation against your competitors, which sources they cite, and what they get wrong about you.

Open it from Studios → AI Tracker.

How it measures

The assistants are asked the way a buyer asks them: plainly, with nothing about your brand in the question or around it. Two kinds of question:

  • Questions that do not name you ("What are the best options for …?", "Which … would you recommend for …?", "What are the best alternatives to …?"). Whether you come up is your visibility – the number that matters.
  • Questions that name you ("What is … and what does it do?", "Is … any good?"). These read what the assistants believe about you.

Named or not, position in a list, the competitors mentioned and the sources cited are counted from the answers, so the same answer always scores the same. A capitalised name of several words is matched as written, so a phrase like "the AI CMO role" is not counted as your brand. Tone and misstatements are read by an AI judge against your business profile, and the report says so where it shows them.

Set it up

  • Brand, Website and What a buyer calls it come from your profile. The category is the one to get right: category questions use it, and it should be what a buyer would type.
  • Competitors are counted in every answer for your share of voice.
  • Questions: suggested ones are filled in; edit, remove or add your own (up to 12). Each shows whether it names you.
  • Assistants: pick the ones to ask. Perplexity's Sonar models search the web and return their sources.

Ask the assistants asks every question of every assistant you picked. It costs one credit per answer – the number shows beside the button – and a run usually takes one to three minutes. You can leave the page; the run carries on and is saved under Your runs.

Read the report

  • Visibility – named in how many of the answers to questions that do not name you.
  • Average position – where you sat in the ranked lists you were named in.
  • Share of voice – your mentions against each competitor's, in those answers.
  • Wrong about you – statements your own profile contradicts, each quoted with the correction and the assistant that said it.
  • Every question, every assistant – a grid: filled means named, a number is your place in the list; on questions that name you, the answer's tone. Click a cell for the answer, word for word, with your name marked.
  • By assistant and Sources the assistants cite – which assistants know you, and the sites they lean on. Being written about on those sites is how a brand gets into the next answer.
  • Over time – from the second run on, visibility per run as a line.

Calls that fail are counted as failed, never as "not named". If none of the assistants answers, nothing is charged.

Download the answers gives every answer as a spreadsheet. Run it again reuses the questions and assistants of the run you are looking at.