Calendar

Everything your marketing did, is doing, and will do, on one month grid or one week by owner, with the brand in the switcher as its scope: journey sends, scheduled posts, autonomous work, planned items, project deadlines and the steps of your coached plans.

Who did it?

Every item names its owner: the teammate who created or was assigned it, the journey that sent it, or the autonomous specialist that did the work. Work nobody is recorded against reads "Unattributed" – the calendar never guesses an owner.

A coached plan (Coach me, in Chat) is work you do yourself, so its steps are yours on the calendar, never the autonomous team's. They belong to the person who started the plan and sit in that person's lane, with their avatar, beside their tasks. A plan that does not say who started it belongs to the account it is kept on. Steps are not listed under Autonomous, and opening one takes you to the plan's chat. Once your brand has a coached plan, Plans in the filter row shows them on their own.

The people strip under the filters lists everyone active this month with a tally – "7/23", plus a red count of anything late. Tap one or several to narrow the calendar to them; the strip scrolls sideways when the team is large.

Week by owner turns the calendar into lanes: one row per person, journey or specialist, one column per day. Each lane starts with the owner's avatar, their week's tally and a progress hairline; each day header counts what is due and what is late. Click any item for its receipt – who, what, the send numbers, the outcome, the links.

Did it happen?

Every row answers that at a glance. In the grid, a check means it happened, a hollow dot means it is still to come, a ringed dot means it is in progress, and a red dot means it failed or is overdue. Finished work stays at full strength; only a past item that never happened recedes. The same four states sit in the filter row as a switch – Happened · In progress · Still to come · Failed or overdue, each with its count for the month – so "what went wrong this month" is one click, and the switch doubles as the legend.

A coached plan's steps follow the plan, not a deadline. A step you marked done has a check on the day you marked it. The step you are on sits on its planned day, or on today once that day has passed, so the next thing to do is always in front of you. Later steps sit on their planned days while you keep pace. When a planned day passes before you reach that step, it and the steps after it wait, and show again as you catch up, so the steps always stay in order. A coached step is never overdue and never turns red: the days are the plan's suggestion, not a promise you made. The day you started a plan, the day you finished it and the day you asked to finish by are marked as well.

A plan nobody has touched for a week (no step marked done, nothing said in its chat; opening it alone does not count) gets one note in the bell. If another week passes with nothing happening on it, its next steps leave the calendar, and the steps you did stay where they were. The plan is not ended: it stays in your chat, and Home and History say it is quiet. Pick it up and it is back at once.

The month line at the top speaks in the vocabulary of the month. A month that is a project plan leads with progress – "7 of 122 tasks done · 5 due tomorrow" – and a month of sends leads with what shipped, what failed or is overdue, and what is scheduled. The steps of a coached plan are counted beside it in their own words: "3 of 15 steps done".

Where did it go?

The Channel menu at the right of the filter row lists every channel with something in the visible range, grouped the way a marketing team thinks:

• Messages – what a customer receives: Email, SMS, Push, WhatsApp, On-site messages.
• Reach – how you reach people: Social, Paid ads, Content, SEO & AI search, Website & landing pages, Video & podcasts, PR & media, Partners & influencers, Community, Events & webinars.
• Work – Research & analysis: the thinking behind the sends, whether a teammate's or the autonomous team's.

Tick several at once – "Email, Social" – and "Every channel" clears it. A task or plan item lands in a channel from what it says about itself: its channel and content type first, and if those are blank, a clear word in its title such as "LinkedIn", "newsletter" or "landing page". Anything that names no channel stays under Other rather than being guessed. A step of a coached plan lands in the channel of its work: the tool it uses, what it makes and where it goes, so a step that writes a LinkedIn post is Social, a keyword map is Research & analysis and an ad is Paid ads, and the day's list says so beside the step number. Steps that are general work, such as setting up a journey, stay under Other.

In month view, open a day and each item carries its receipt, not just a word, with the owner's avatar on every line:

• Tasks – Done, when, by whom, and what it produced, with a link to the article, e-mail or post in your library and to any link you attached to the task (a published LinkedIn post, for instance). Each task is described in its own words – "Founder post · LinkedIn", "Analytics setup" – rather than a generic channel. Unfinished tasks say who owns them and whether they are due today or overdue, and by how much.
• Coached plan steps: "Step 5 of 12" and the plan it belongs to. A done step says when it was marked done, and who marked it when that was recorded. The step you are on reads "Next step", with the day it was planned for when that day has passed. A later step reads "To do". Each names the person the plan belongs to.
• Posts – Published, on which platforms, at what time, with a link to the live post where the platform gave one; or Failed with the reason and when the next retry runs.
• E-mail and SMS sends – how many were sent, how many failed, and the open and click rates. Test sends from a builder (the copy you mail yourself while drafting) are not marketing and never appear here.
• Autonomous work – what kind of work it was and which specialist did it.

The day's own tally sits under the date: how many happened, how many failed or are overdue, how many are in progress, how many still to come.