What's new
A running log of what's new and better in the platform. No version numbers, no engineering jargon – just the things that change how you work.
Everything your AI CMO writes in Chat now reads clean and complete – proper headings, bullet lists, and emphasis instead of stray symbols. Social posts show inside their real platform card (LinkedIn, Instagram, Facebook, X, TikTok), and when you ask for a tweak – "make it shorter", "drop the hashtags" – the updated post stays in its preview instead of dropping to plain text. And when your AI CMO asks you a quick question back, like which image size you'd like, that now reads as a normal message rather than a half-finished post.
Browsing everything you've created just got calmer and faster. Your Library now turns page by page – jump to any page, see exactly how much you have ("Showing 1–30 of 142"), and reach the bottom without an endless scroll that keeps loading. Flip pages with your left and right arrow keys, close a preview with the Escape key, and it remembers whether you prefer grid or list.
If you run more than one brand, your Flash Report now always reflects the one you have selected – its numbers, its industry, its results. A brand-new profile correctly shows an empty report until you connect its data, instead of borrowing another brand's figures. Switch brands and the report follows you.
We moved every image you generate – across the Image Center, Banner Studio, the ad creators, and anywhere your AI CMO makes visuals – onto Google's newest production image model. Nothing changes in how you work; the engine underneath is simply the latest, most stable version.
Your AI CMO now has a memory for your business numbers, and feeding it takes one file. Drop a single CSV with your orders and your ad spend together (or separate exports from your store and ad platforms – we detect which is which) and the whole platform lights up: revenue and ROAS on the new Analytics home, customer lifetime value and repeat rates in Customer Intelligence, per-campaign profitability everywhere, and an AI chat that can finally answer "how are sales doing?" with your real numbers. Works on every plan – no warehouse required.
Until now, what you rated and what you earned lived in different worlds. Now every campaign is one thread: content created in the platform carries its campaign identity into every tracked link and UTM, your store data and ad exports resolve back to the same campaign automatically, and Marketing Pulse shows the verdict – your team's ratings sitting right next to actual revenue, spend, and ROAS per campaign. Red means a campaign is burning money; the daily winner detection now flags both the 2x-and-up campaigns worth scaling and the silent spend leaks worth killing.
Marketing isn't a tool catalog. So we built Campaigns – the place to start when you have an outcome in mind, not a tool. Tell your AI CMO what you want ("Acquire customers this quarter", "Build a retention program", "Launch our new product"), pick how much you want it to drive (you in the seat with chat coaching, or it on autopilot), and the plan comes together. Each campaign tracks itself through to done and lives on its own card – active campaigns at the top, completed below. Click any campaign to keep working on it; hover any card to delete one you don't need.
The extension that lets your AI CMO drive your real, logged-in browser got a complete polish pass. New design that matches the web app. Your conversation now survives closing the side panel – open it later and pick up exactly where you left off, mid-stream and all. Start a new chat without losing the old one (every conversation lives in a history dropdown, auto-titled by what you asked). Hit Stop to actually stop, mid-thought, mid-tool, mid-anything. And a small emerald dot on the toolbar icon tells you when something is happening in the background, even with the side panel closed.
Three related improvements to how your AI CMO writes and ships content. X threads are now a first-class output – your AI CMO can plan a multi-tweet thread and publish it as a properly chained reply, not posted as one wall of text. Every content tool (social posts, blogs, emails, ad copy, landing pages) now taps into a 58-skill domain expertise library (Twitter-marketing, X-virality, brand-guardian, voice-extraction, growth-hacking, and more) so the drafts land sharper out of the gate. And bulk content – where you generate 10 posts in one shot – goes to your library for review instead of trying to publish the whole batch as a single post.
Autonomous Mode got a bigger team, sharper briefs, and an open door. Three new agents fill gaps you actually have: Rebuild My CRM Strategy reads every campaign you've ever sent and writes a new approach. Win Back Customers segments your dormant CRM contacts and runs the re-engagement. Convert More Visitors audits any live page you paste in and ranks the friction by impact. Every agent description is rewritten plain-English with concrete deliverables and a 'Reads from' line so you know exactly which of your data each one uses. And anyone, on any plan, can now click 'Preview the workspace' and explore Today, Team, Office, the templates, and the hire flow before they commit.
When you ask your AI CMO to do something on a website – check Gmail, post to LinkedIn, find a contact in HubSpot, look up a competitor's pricing – it now has two paths. With the Chrome extension installed it drives your own browser using your existing logins (recommended). Without it, a built-in cloud browser opens right inside the chat, you sign in when asked, and it takes it from there. 40 credits each time the cloud browser runs, refunded automatically if it doesn't complete.
Your first time on /home, your AI CMO walks you through what each part of the platform actually does – the morning brief, today's first move, Chat or Autonomous depending on your plan, Studios, Library, Projects, and Track. It branches by your state: brand-new accounts get a 'finish setup' prompt, onboarded-but-unpaid get a 'pick a plan' nudge, and ready users get the full tour. Steps disappear once you're past them.
We rebuilt the front door. /home now opens with a written brief from your AI CMO – what's working, what's next, the one move worth doing today. Below it: in-progress work, this week's scorecard, supporting cards from your real signals, and a 'try this next' shelf. No dashboards to decode.
The landing page now ships a live demo: paste your website, get an AI CMO brief written from your actual site in the same voice you'd see every morning in the dashboard. Personalized to your business name, industry, and category – not a generic pitch. Onboarding then pre-fills from that brief so you don't re-answer what we already know.
Account, Integrations, Team, Storage, Memory, API, Billing, and Preferences – all under one tabbed hub at /settings, in the macOS System Settings pattern. Used to be scattered across /profile, /billing, /connections, /organization/settings. Brand still lives at /brand (it's a different mental model – your brand's voice, not your account).
Business profile, guardrails, visual identity, email templates, image style, and industry compliance – all under one tabbed hub at /brand. Used to live across /profile/business, /settings/brand, and /industry-hub. The profile tab also got the URL scrape + AI extract that the onboarding flow uses, so you can fill 9 fields by pasting your homepage.
Picking from 100+ tools as a non-technical marketer was the wrong starting point – marketers think 'I need to write something' not 'I need the blog-article-writer tool.' Studios now opens with six intent pills (Write · Design · Film · Plan · Launch ads · Build a page) that filter the catalog to just the tools that match. Category subheads switched from feature lists to outcome statements: 'Brand-perfect visuals in seconds, no designer needed.'
Track (formerly Marketing Pulse) used to drop you into a scorecard. It now opens with an editorial brief at the top – what's working, what to watch, where to spend the next dollar – synthesized from your live data. The scorecard, alert intelligence strips, and channel detail still live below, but the answer comes first.
Every Opus-powered feature moved from Opus 4.7 to Opus 4.8: image prompt enhancement, the UGC workflow, the demo brief on the landing, Google Ads generation, the landing-page builder, and the chrome-extension agent. Sharper analytical pass and 3× cheaper per call – which means we use it more aggressively where it helps.
Strategy Creator – plus the workflow nodes for blog articles, social posts, email campaigns, PPC ads, PPC scaffolds, and landing pages – now run on OpenAI's latest GPT-5.5. Sharper reasoning, better-structured strategies, and stronger long-form output across the board.
When you paste a URL, the chat shows you what it actually found – a homepage, a changelog, a blog post, a pricing page – and the drafts that follow are grounded in that content. A 'what's new' page becomes a post that cites your real updates, not a generic brand summary.
Docked rails keep every control on screen while you work, prompts produce sharper agency-level results, and we've expanded the studios so you can jump from a product shot to a full campaign without leaving the page.
Draft a blog post or long-form piece and Writing Studio generates on-brief images inline, exactly where they belong in the article. No more drafting in one place and hunting for visuals in another.
A calendar-native planner that feels like the tool you already wished you had. Drag posts to reschedule, compose with AI, build threads, and set recurring posts – all without leaving the calendar.
A fully AI-native block editor. Describe the page, watch it stream in section by section, then polish and share. Every page has a public preview URL you can send to teammates or clients before going live.
Pick a tactic, get a ready-made plan, and work through it in swimlanes or a distraction-free focus mode. A slide-over panel keeps task details one click away without losing your place.
In your library and strategy views, every tactic now has an 'Explain this tactic in detail' button. One click and the AI walks you through the why, the how, and what to watch for – useful for client reporting or onboarding a new teammate.
Keyword Research was occasionally failing on production. We now call DataForSEO directly instead of routing through a flaky hop, so results come back every time.
Instead of a form, it's a chat. Ask questions, brief a campaign, and the strategist builds keywords, ad groups and copy for you – calling the right tools behind the scenes so the output is ready to ship.
Before the AI publishes, posts or sends, it now validates the brief against your business profile and fills in missing details itself. Fewer clarifying questions, fewer surprises, safer write actions.
Landing pages, auth screens and navigation have been redesigned with a warm cream aesthetic, self-hosted Inter font and a new favicon. Pages load faster on mobile and the whole experience feels less busy.
Memory now scores what's worth keeping, learns from your corrections, decays stale facts, and consolidates related notes. Result: the AI remembers what matters about your brand and stops repeating things you've already told it.
We parallelised the slow parts of each chat turn and made reasoning conditional so simple asks come back almost instantly. Long tool chains still take time, but the time to first useful response is down significantly.
You can now work in Arabic end-to-end. The AI writes in Arabic, tools receive language instructions, and the interface flips to right-to-left where it should.
Guardrails are easier to edit, custom fonts are first-class, and the whole page now matches the rest of the product. Your brand rules are where the AI looks first before writing anything.
Drop in any ad creative and the AI reads the image with Gemini vision, pulls out what's working, what's distracting, and gives you a concrete rewrite brief. Useful before you spend, and even more useful after.
A new intelligence strip, warehouse highlights, recommended campaigns and – at the top – an AI-written executive summary of what's actually happening in your marketing this week.
Marketing Pulse seasonal alerts were only triggering on the exact day of an event. They now trigger across the whole window, so you get the nudge early enough to actually act on it.
When the chat drove the browser to paste long HTML (like a full article), content was being cut off. Fixed – the full content is substituted from chat history before pasting.
Posts you published from chat weren't showing up in Facebook metrics sync. They do now, with fresh page tokens fetched on every sync.
Migrated LinkedIn publishing to the new Community Management v202601 API and fixed the profile lookup that was intermittently failing. Posting to LinkedIn just works now.
Email HTML was rendering as plain text with trailing junk in the library detail view. Fixed by isolating the email in its own iframe – what you see is what gets sent.
Not sure what to work on? Ask the chat to dream up a goal for you. It looks at your business, your recent activity and what's working, then proposes a goal worth pursuing this week.
Set a goal, approve a plan, and the AI runs it. Notifications keep you in the loop, access controls keep things safe, and the Chrome Extension can detect when you need a human in the browser.
We migrated image generation to Gemini 3.1 Flash Image, added a structured brand style guide the AI consults before every image, and added a fal.ai fallback so things keep flowing when providers get busy.
A new Marketing Intelligence widget, calendar hover cards, and the obsolete widgets are gone. The dashboard now leads with what to do next rather than a wall of numbers.
Generate several on-brand variations in one go instead of running the prompt repeatedly. Good for A/B ideas, carousels and storyboards.
A full organisation system: invite teammates, manage roles, turn on SSO, and see a billing page that finally looks like it belongs in an enterprise tool.
Ask the AI to do something on a schedule – weekly roundups, Monday-morning briefings, monthly reports. The new welcome screen also leads with outcomes instead of tool names, so you pick what you want to achieve.
Write a post, say 'publish it', and it lands in WordPress – formatted, with the right metadata. You can unpublish from chat too if something needs to come down quickly.
Two new Nango-powered integrations: connect TikTok accounts and X (using the latest v2 API) to post from chat, from Social Scheduler or from Autonomous Mode.
KPI plans, industry benchmarks, month-over-month comparisons, and exec vs. channel views sourced from the same ClickHouse aggregates – so the numbers match across every page.
Enterprise-grade polish across Data Warehouse and Customer Intelligence. New query tools, funnel events, campaign insights, and a cleaner churn-risk view.
Rate what worked, keep the signal, and have it flow back into chat suggestions. Soft-deleted items are hidden by default and ratings now sync across pages.
A complete video-ads pipeline. Create actors, compose scenes, generate a dozen variations at once, and retry any clip without losing your setup. Upgraded to Kling V3 Omni with better progress tracking.
The chat can now drive your browser through the Chrome Extension. Animated progress, a stop button, and graceful fallback when you don't have the extension installed.
New users now go through a guided onboarding that collects brand identity up front – voice, colours, reference images – so the AI can produce on-brand work from the first chat message.
Upload reference images and the AI analyses them to keep every generated visual on-brand – same palette, same mood, same style. No more one-off images that don't match.