Overview
Key benefits
Turn a campaign idea into a complete email draft without starting from a blank page. You spend less time on first drafts and more time on approvals and performance tweaks.
Use templates and repeatable blocks so newsletters and promos follow the same structure every time. This reduces formatting drift when multiple people build emails.
Build the email in Email Studio and then send it to your connected ESP. That keeps the final step focused on lists, segmentation, and scheduling – not rebuilding the layout.
A visual builder makes it simpler to review what will actually be sent. Stakeholders can comment on the real layout instead of interpreting a text doc.
Generate and refine subject lines, headlines, and body copy that matches the campaign goal. You can iterate quickly until the email reads like your brand.
For recurring sends like weekly newsletters or monthly product updates, templates and blocks reduce setup time. Your team can focus on the content that changes rather than rebuilding every section.
How it works
Choose a template that matches your email type – newsletter, promotion, announcement – or start from scratch if needed.
Add and arrange content blocks for headers, sections, CTAs, and footers. Keep the layout scannable and aligned to one primary action.
Use AI generation to draft subject lines and body copy, then edit for accuracy, tone, and compliance. Confirm the message matches your offer and audience.
Check the flow, links, and CTA placement. Make sure the template elements and spacing are consistent with your other sends.
Export or push the final email into your connected email service provider. Finish setup there – audience selection, segmentation, and scheduling.
Use cases
Scenario
You send a weekly newsletter but each issue takes too long because the layout gets rebuilt and copy starts in a doc.
Solution
Use a newsletter template with consistent sections, then generate the intro and blurbs in Email Studio and push the finished email to your ESP.
Scenario
A sale starts tomorrow and you need a clean promo email with a clear CTA and minimal back-and-forth.
Solution
Start from a promo template, drag in product and CTA blocks, generate subject line options and body copy, then export to your ESP for scheduling.
Scenario
You’re launching a new feature and need an announcement email that explains the value quickly and drives clicks to a landing page.
Solution
Use blocks to structure problem–solution–CTA, generate the announcement copy, and keep the formatting consistent with prior launches using templates.
Scenario
Multiple people build emails and the brand look varies across campaigns, causing rework during approvals.
Solution
Create shared templates and reusable blocks in Email Studio so every email starts with the same approved structure before copy is customized.
Best practices
Lead with one primary CTA – build the layout around the action you want the reader to take
Use templates for recurring programs – newsletters, monthly updates, and promos should not start from scratch
Keep sections modular – create repeatable blocks for headers, CTAs, product callouts, and footers
Generate multiple subject lines – then pick based on clarity, relevance, and length, not cleverness
Write for scanning – short paragraphs, clear headers, and one idea per section
Align copy to the offer – ensure the headline, body, and CTA all describe the same value
Do a link and CTA pass before exporting – confirm URLs, button text, and tracking conventions
Standardize formatting – consistent spacing and section order reduces review cycles and mistakes
More capabilities
FAQ
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