For lifecycle and CRM leads
Stages computed from purchase history, journeys that fire the moment someone becomes at risk, and the opt-out enforced where the send happens – across email, SMS, push, WhatsApp and the website. One canvas per play, every brand in its own lane.
What you get
Every customer sits in a lifecycle stage computed from their own purchase history. When someone moves – active to at risk, at risk to lost – the move is an event, and a journey can fire on it the same night. Churn Risk ranks who to save first by the revenue at stake.
Email, SMS, push, WhatsApp and website messages in one journey, with waits, event waits, splits and goals. The same play runs for every brand, each in its own voice and from its own verified senders.
Unsubscribes, STOP replies, the blacklist and a self-exclusion register are enforced in the send path itself. If the list cannot be read, the send does not go. Service messages keep sending; marketing stops.
Build an audience from stages, events and the attributes in your own records – text, number, date, presence. Saved audiences refresh on their own, and a journey can start from one.
First names declined correctly in Czech, salutations in the brand's register, and a token for any field on the record – set once per brand, applied to every message.
Holdout groups measure the revenue a journey earned against the people it left alone. A delivery report shows sent, delivered, failed, opened and clicked – by channel, by journey or by day.
How the week runs
The retention specialist proposes the week from the warehouse – the quiet high-value segment, the birthdays due, the win-back losing steam – with the money at stake on each line.
Approve a proposal and it becomes a plan with checkpoints. Drafts wait where you asked them to; everything else runs, inside the limits you set.
What shipped, what it cost, what came back – in a digest that carries the work itself, and on a ledger no one can edit.
Governance
One approval queue
nothing ships without your yes – the pause points are yours to place
Hard limits
budgets, channels and actions pass one policy gate – there are no side doors
Suppression at the core
0 sends to a suppressed customer, enforced in the send path itself
Everything on the record
append-only history of every action – even owners can't erase it
The business case
“Choosing The AI CMO represents an important step in building a marketing operation that can scale across our online and land-based businesses. Its unified approach will allow us to coordinate acquisition and retention across brands and markets, increase the leverage of our teams, and measure impact against incremental margin.”
Vojtěch Krňoul
Director of Online Casino · Bellot, leading games and entertainment provider
See it run on your own stages – book a demo, or talk to us about enterprise volumes.