AI assistants
Your AI assistants watch your numbers overnight, propose goals with the money at stake and prepare the work – stopping exactly where your approval matters. Your team makes the calls, and takes the results to the board.
See three of them at workThe standup · this morning
On shiftPerformance Analyst
Monday standup: CPA down 9%, one flag
Proposed just now
Content Director
Next week's editorial calendar, drafted
Approved by you
CRM Manager
Win-back for 412 at-risk customers
Shipped · on the record
PPC Specialist
Pause 3 fading ad sets – $1,240/mo at stake
Shipped · on the record
Proposed, approved, shipped – every action on the record.
Up close
One wins customers, one keeps them, one looks after them – each works from your own data and answers to you. Talk to any of them in the app, or e-mail them.
Wins customers
It lives in your ad accounts – Google, Meta and TikTok – and reads your spend every day, so an ad set that stopped earning doesn't run for another month because nobody had time to look.
The move, with the money attached
Each proposal says what it wants to change and what is at stake: pause what stopped earning, and move the budget to what did.
Fresh creative before the old tires
When an ad fades, it makes the next round in your brand – copy, images, video – and tests it against the old one.
As far as you let it
Ask first, publish after a 24-hour countdown, or publish straight away – always inside the spending limits you set.
Ad accounts · this morning
On shiftAutumn jackets – broad
Meta · fading
$42
+38%
Rain gear – retargeting
Meta · winning
$14
−12%
Hiking boots – lookalike
Meta · fading
$37
+22%
Brand search
$9
−3%
Outdoor – prospecting
TikTok · fading
$44
+31%
PPC Specialist
Pause the 3 fading ad sets and move their budget to Rain gear – retargeting.
$1,240 a month at stake
Proposed, approved, shipped – with the money at stake on the card.
Keeps them
It watches who is drifting away and writes the message that brings them back – while they are still your customer, not after the quarterly review.
Knows who is at risk, and what they are worth
It reads the same customer data as the rest of the platform: lifecycle stage, churn risk and lifetime value.
Sequences that ship as journeys
Onboarding, win-back and renewal go out as journeys you approve, with unsubscribe, suppression and frequency caps enforced where each message is sent.
Warm, never burned out
It asks your happiest customers for a review or a referral, and holds back where one more message would be one too many.
Customers · this week
On shiftMoved to At risk this month
412
$38,200 of lifetime value
Bought twice or more, nothing in the last 90 days.
CRM Manager
· Win-back journey
E-mail · now
"We kept your size – come back for it."
Wait · 3 days
SMS · if no order yet
"10% off your next order, until Sunday."
At risk, written, approved – suppression checked where it sends.
Looks after them · New
Customers don't keep office hours. Now your team doesn't have to either. It works your helpdesk – the chat on your site, your support e-mail, comments and messages on your social accounts – and replies in the customer's language.
It learns before it answers
At first nothing it writes reaches a customer. It compares its replies with the ones your team sent, and tells you in numbers when it is ready – moving it on is your decision.
It answers only what you switch on
You choose the kinds of question it may answer alone; everything else waits as a draft for a person. Chargebacks, legal threats and signs of harm go straight to a person.
Built on your customer data
Each conversation sits on the customer's record, beside their lifetime value, orders and segment – and what happens on the desk flows back for your journeys to act on.
On the Agents page, it is the Autonomous Customer Support Employee.
How it worksThe helpdesk · tonight
On shiftSite chat · 3:12 AM
Anna K.
Do you ship to Norway? How long does it take?
We do – orders to Norway arrive in 3 to 5 working days, and duties are paid at checkout, so there is nothing extra to pay at the door.
From Shipping policy · p. 1
Sent on its own, left for a person, or handed straight over – every reply shows its source.
The roster
The ten below come ready on day one; invent the rest – a custom one is a brief and a toolkit. Every one is long-lived: it keeps its memory and its lane. Rename them, refocus them, retire them as the business moves.
Cross-channel orchestration. Funnel, lead-gen, conversion, multi-touch.
Sees funnels where other people see Tuesdays.
Sees funnels where other people see Tuesdays.
Lives in your ad accounts. Audits creatives, scales winners, cuts losers.
Treats wasted spend as a personal insult.
Treats wasted spend as a personal insult.
Owns customer comms. Sequences, segments, win-back, lifecycle, renewal.
Never lets a customer feel like a row in a table.
Never lets a customer feel like a row in a table.
Plans your editorial calendar. Posts, social, newsletters, repurposing.
Cuts adjectives for sport.
Cuts adjectives for sport.
Owns your search visibility. Technical, keywords, content, ranking surveillance.
Plays the long game and measures it in quarters.
Plays the long game and measures it in quarters.
Lives on your social platforms. Posts, replies, monitors mentions – and learns what works on each one.
Catches trends early and skips the bad ones on purpose.
Catches trends early and skips the bad ones on purpose.
Defines and protects your brand identity. Voice, messaging, story, visual direction.
Hears the brand go off-key from three rooms away.
Hears the brand go off-key from three rooms away.
Measurement, reporting, optimization. Standups, board reports, KPI watch.
Believes every number is a confession.
Believes every number is a confession.
Works from your project board. Hand it a task and it delivers it. No agenda of its own – yours.
Reads the board, never the room.
Reads the board, never the room.
Works your helpdesk. Starts by learning your desk silently, then proposes replies, and answers by itself only on the kinds of question you switch on.
Answers at three in the morning the way it answers at noon.
Answers at three in the morning the way it answers at noon.
Write the brief, pick the toolkit – the bench is a starting point, not a ceiling.
Briefed the way the others were.
The workweek
Each marketing specialist reads your warehouse – spend, revenue, movement between lifecycle stages – and proposes what deserves attention, with the money at stake attached. Proposals arrive daily; you never file a ticket.
Approve a proposal and it becomes a plan with checkpoints. The specialist works it around the clock – research, drafts, launches – until it's done, not until the chat window closes.
Standups and board reports in plain language, and a digest that carries the work itself – what shipped, what it cost, what came back.
Results land back in the same warehouse tomorrow's proposals are read from. Corrections stick. Week two is smarter than week one.
Training
Hand any specialist your own material – a file, pieces from your Library, a page, or a few lines of your own. It writes down what it took from it, and nothing counts until you approve it. From then on it shapes everything that specialist writes – the plan, every step, every piece – and the work it delivers names what it followed.
How it should sound
Posts you love, your brand book – it keeps the rules and a few lines word for word.
How the work is laid out
The report your board already reads, or a spreadsheet with the columns your finance team wants.
What to always or never do
Claims you can prove, words you never use, the rules every message keeps.
What it should know
Your products, prices and customers – and the steps of a task in one of your tools.
A report layout given as a spreadsheet comes back as a table with exactly those columns, ready to download as one. Studying is priced on what it reads, and the most it can cost is shown before you start.
Governance
Autonomy is only useful when it's safe to grant. The same controls the rest of the platform answers to apply to every specialist, on every action.
One approval queue
nothing ships without your yes – the pause points are yours to place
Hard limits
budgets, channels and actions pass one policy gate – there are no side doors
Suppression at the core
0 sends to a suppressed customer, enforced in the send path itself
Everything on the record
append-only history of every action – even owners can't erase it
A chatbot
Your AI assistants
Waits for instructions
Proposes the week
Completes a task
Owns a goal to done
Replies in a chat window
Ships through your approval queue
Forgets by Friday
Compounds on your warehouse
Starts from scratch every time
Learns how you work
Bring in a specialist in minutes and meet its first proposals in your standup. One price for the whole platform, never per tool.