Overview
Key benefits
AI generates press releases following Associated Press (AP) style guidelines and journalism best practices. Proper format with inverted pyramid structure, newsworthy lead paragraph, supporting details, quotes, and boilerplate. Releases read professionally and meet the standards journalists expect.
The AI creates compelling headlines that capture attention while remaining factual and journalistic. Multiple headline options generated with different angles. Headlines optimized for both journalist interest and SEO when published online. Avoid common mistakes like being too salesy or vague.
AI generates quotable statements from company leaders that add credibility and human interest. Suggests which spokesperson should be quoted based on announcement type. Creates quotes that sound natural, are newsworthy, and provide context journalists can use in articles.
The AI identifies what makes your announcement newsworthy and emphasizes that angle. Whether it's industry first, significant milestone, unique approach, or broader trend, the tool highlights the hook that makes journalists care. Helps position announcements for maximum media interest.
Get recommendations on when to distribute your release (day of week, time of day), which media outlets to target, and how to personalize pitches for specific journalists. The AI suggests distribution strategy based on announcement type and target audience.
Export your press release in journalist-preferred formats - plain text for email pitches, PDF for formal distribution, HTML for online posting, and Word for editing. Includes formatted versions for wire services like PR Newswire or Business Wire if using distribution services.
How it works
Choose what you're announcing: product launch, company news, partnership, funding, award, event, milestone, or custom. Each type has different information requirements and the AI adjusts format and tone accordingly.
Fill in details about your announcement using our guided form: who, what, when, where, why, and how. Include relevant facts, figures, dates, and context. The more detail you provide, the more comprehensive and newsworthy the AI can make your release.
Identify target media (tech press, business publications, trade press, local news, etc.) and specify your desired story angle. The AI tailors language, emphasis, and technical depth based on audience and helps position your news from the angle most likely to generate coverage.
AI generates a complete press release including headline, subheadline, lead paragraph, body content, quotes, boilerplate, and contact information. Review for accuracy, tone, and messaging. The structure follows journalism standards with most important information first.
Edit any section - adjust quotes, refine messaging, add details, or change emphasis. The AI maintains proper press release format as you edit. Generate alternative versions with different angles or headlines to test different approaches with different media outlets.
Get the AI's distribution recommendations including optimal timing, target outlets, personalization suggestions, and pitch email templates. Export in your preferred format and distribute via wire service, email to journalists, or posting on your newsroom.
Use cases
Scenario
SaaS startup launching new product needs press release to generate buzz and media coverage but has no PR experience.
Solution
Use Product Launch template. AI creates newsworthy release emphasizing innovation and market gap being filled. Generates quotes from CEO and customer. Identifies industry publications to target. Release gets picked up by 3 tech blogs and 1 major industry site, driving 2,500 signups on launch day.
Scenario
Company closes Series A funding and wants to announce it to build credibility and attract talent.
Solution
AI generates funding announcement highlighting investment amount, investors, and growth plans. Includes strategic quotes from CEO and lead investor. Emphasizes market opportunity and what funding enables. Gets covered in TechCrunch, VentureBeat, and local business journal. 150+ job applications received within week.
Scenario
Family-owned restaurant celebrating 25th anniversary wants local press coverage to drive traffic.
Solution
AI creates human-interest angle press release about family legacy, community involvement, and anniversary celebrations. Includes quotes from founder and loyal customers. Identifies local newspapers, lifestyle publications, and community blogs. Generates coverage in 2 local papers and invitation to appear on local TV news.
Scenario
B2B company wins industry award but unsure how to leverage it for PR and credibility.
Solution
AI crafts award announcement highlighting significance of recognition, company's competitive advantages, and industry leadership position. Creates quotes from executives and award organization. Positions award as validation of company's approach. Results in coverage in trade publications and useful third-party validation for sales team.
Best practices
Lead with the most newsworthy information - journalists decide in 10 seconds if your news matters
Keep it to one page - 300-500 words is ideal, never more than two pages
Use quotes strategically - they add credibility and give journalists ready-made pull quotes
Avoid marketing jargon and hype - stick to facts and let the news speak for itself
Include relevant data and metrics - specific numbers make stories more credible and concrete
Time distribution carefully - Tuesday-Thursday 10am-2pm typically gets best pickup
Personalize pitches to journalists - generic blasts get ignored, targeted pitches get read
Include multimedia - photos, videos, or infographics increase pickup rates 40%+
Make contact information prominent - journalists on deadline need to reach you quickly
Follow up appropriately - one follow-up is professional, three is annoying
More capabilities
FAQ
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