Overview
Key benefits
AI generates 5-10 subject line options optimized for opens. Mix of question-based, curiosity-driven, urgency-focused, and benefit-led subject lines. Shows predicted open rates based on best practices. Test multiple options to find your winner.
Often overlooked but crucial - preview text appears next to subject line in inbox. AI creates preview text that complements subject line and adds context to increase open rates. Together, subject line + preview text make compelling one-two punch.
Email body organized for scanability: clear opening hook, bullet points highlighting benefits, social proof or testimonials if relevant, scarcity/urgency elements, and strong close. Formatted for quick reading since most people scan emails.
Strong, action-oriented calls-to-action that clearly tell readers what to do next. Button copy that emphasizes benefit ('Get My Discount' vs generic 'Click Here'). Strategic CTA placement - early, middle, and end of email for maximum conversion opportunity.
AI includes personalization merge tags like {FirstName}, {Company}, or {RecentPurchase} where appropriate. Personalized emails see 26% higher open rates and 760% higher revenue per email. AI knows where personalization adds value without overdoing it.
Content structured for mobile reading - short paragraphs, clear headings, scannable bullet points, prominent CTAs. 60%+ of emails are opened on mobile. AI ensures copy works on small screens, not just desktop.
How it works
Choose email category: promotional, newsletter, cart abandonment, welcome series, product launch, event invitation, or re-engagement. Define primary goal: sales, signups, downloads, event registrations, etc. Context shapes the copy AI generates.
Input key information: what you're promoting, target audience, main benefit or offer, any urgency factors (limited time, limited quantity), and desired tone. More specific details produce more relevant, effective copy.
AI creates full email including subject lines (5-10 options), preview text, opening paragraph with hook, body copy with benefits and social proof, and closing with strong CTA. Everything you need in one generation.
AI shows multiple subject line approaches with predicted performance. Choose the one that aligns with your brand and campaign goals. Or combine elements from multiple options to create your ideal subject line.
Edit the generated body copy to add brand-specific details, adjust tone to match your voice, incorporate specific product details or offers, or add personalization merge tags relevant to your email platform.
A/B test different subject lines if your email platform supports it. Send test emails to yourself to check formatting and links. Once perfected, send to your list and track performance. Use insights to refine future emails.
Use cases
Scenario
E-commerce business sends weekly promotional emails but open rates are declining (15%) and click rates are low (1.2%). Suspect email copy is stale.
Solution
Use AI to generate fresh email copy each week with varied subject line approaches and benefit-focused body copy. New copy improves open rate to 24% and click rate to 3.8%. Same promotions, better presentation drives more sales.
Scenario
SaaS company has 5-email welcome sequence but engagement drops off after email 2. Suspect copy isn't compelling enough to maintain interest.
Solution
Regenerate all 5 welcome emails with AI focusing on different value propositions in each. Email 1: immediate value. Email 2: key features. Email 3: social proof. Email 4: advanced tips. Email 5: upgrade benefits. Sequence engagement improves, trial-to-paid conversion up 22%.
Scenario
Online store loses 70% of carts to abandonment. Basic cart reminder emails aren't working (3% recovery rate).
Solution
Create AI-powered cart abandonment series: Email 1 (1 hour): friendly reminder. Email 2 (24 hours): emphasize scarcity ('items selling fast'). Email 3 (48 hours): offer 10% discount. Compelling copy in each email increases recovery rate to 12%, recovering thousands in revenue.
Scenario
Newsletter has 15,000 subscribers but 40% haven't opened email in 6 months. Need re-engagement campaign to clean list and revive interest.
Solution
Generate attention-grabbing subject line ('Should we break up?') and honest, conversational body copy acknowledging inactivity and asking if they want to stay subscribed. 18% of inactive subscribers re-engage, rest unsubscribe. Improved deliverability for engaged list.
Best practices
Subject lines under 50 characters - longer ones get cut off on mobile
Personalize beyond {FirstName} - use behavioral data, purchase history, or preferences
Front-load value - lead with benefit, not lengthy explanation
Use active voice - 'Get your discount' not 'Discount can be obtained'
Create urgency authentically - real deadlines and limited quantities work, fake ones damage trust
Include one clear CTA - multiple CTAs reduce conversion, focus on single action
Write for scanners - use short paragraphs, bullet points, bold key phrases
Test sending times - Tuesday-Thursday 10am-2pm works for many, but test your audience
Segment your list - different copy for different audience segments performs better
Proofread carefully - typos and broken links kill credibility and conversions
More capabilities
FAQ
Explore more tools that complement Email Copy
Professional email campaigns with templates and A/B testing
Visual email builder with AI generation — drag-and-drop blocks, templates, and ESP integrations
Professional responses to customer reviews
Access Email Copy and the full AI marketing platform — strategy, content, campaigns, and analytics.