Scan creatives, copy and landing destinations for policy, privacy and claim risks before your UA campaigns go live. Reduce rejections, delays and wasted spend across app install channels.
Why it matters
Benefits
Identify common mobile ad disapproval triggers – prohibited claims, misleading UI screenshots, restricted content, missing disclaimers and destination mismatches between ad and store listing – before submission to Apple Search Ads, Google Ads and paid social.
When ads get rejected mid-flight, you lose delivery momentum and reset optimization signals. A checker reduces stop–start spend and helps keep campaign learning phases and SKAN postbacks consistent.
Flag privacy-sensitive language and flows tied to tracking, attribution and data collection – including ATT prompts, consent banners, SDK disclosures and claims about data use – so your ads match what users experience after install.
Batch-review new video variants, playable ads, end cards and localized copy. Standardize approval criteria for UA teams and agencies so creative testing velocity stays high without policy debt.
Use cases
Challenge
Your creatives promise outcomes like “lose 10 lbs in 7 days” or imply medical efficacy. Platforms often restrict health claims and require clear substantiation and disclaimers, and app store pages must align with the ad’s message.
Solution
Ad Compliance Checker detects high-risk health language, before–after imagery patterns and missing disclaimers, then recommends compliant alternatives and checks alignment between ad copy and App Store / Google Play metadata.
Challenge
A lending or BNPL app runs ads with “0% interest” or “instant approval” without qualifying terms. Disapprovals spike due to incomplete APR ranges, eligibility qualifiers or misleading savings claims.
Solution
Ad Compliance Checker scans for financial trigger phrases, verifies required qualifiers (APR ranges, terms apply, eligibility) and flags creatives that could be interpreted as deceptive or incomplete under platform and regional rules.
Challenge
You localize install ads into multiple languages and markets, but subtle wording differences introduce restricted claims, sensitive category implications or missing legal lines. Manual review can’t keep up with weekly creative drops.
Solution
Ad Compliance Checker reviews localized copy and on-screen text for market-specific risk patterns, enforces required disclaimers per region and outputs a consistent pass–fail report for each creative bundle.
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FAQ
It reviews the full ad package used in mobile UA – primary text, headlines, descriptions, on-screen video text, screenshots, end cards and CTAs – plus destination consistency (App Store / Google Play listing details or web-to-app pages). It flags policy risks like misleading claims, restricted categories (health, finance, dating, gambling), prohibited content, missing disclaimers, and mismatches between the ad promise and what users see after tapping Install.
Yes. While SKAN is an attribution framework, your ads and funnels still need to reflect privacy realities. A checker can flag language that implies tracking without consent, missing consent disclosures, or copy that conflicts with your ATT prompt and privacy policy. This reduces the risk of policy enforcement related to deceptive data practices.
It can analyze frame-level or extracted on-screen text, end cards and key visual elements that commonly trigger rejections – such as exaggerated UI, fake system alerts, or prohibited imagery. For playables, it checks CTAs and claims shown during interaction and verifies that the experience doesn’t misrepresent in-app functionality.
No. It’s a pre-flight guardrail that catches common platform-policy and disclosure issues early, so legal and compliance teams spend time on the highest-risk items. For regulated categories – health, fintech, insurance, gambling – it helps standardize required qualifiers and reduce back-and-forth with networks and app store review.
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