Automatically review your creative, copy, and landing pages for FTC jewelry guidance, metal purity claims, lab-grown diamond wording, and platform ad policies. Catch risky claims before your ads go live.
Why it matters
Benefits
Jewelry ads are frequently rejected for ambiguous purity language (e.g., “solid gold” vs “14K gold”), unsupported gemstone grading claims, or missing qualifiers on treatments. The checker flags high-risk phrases and prompts clearer, compliant alternatives aligned with what you actually sell.
Platforms and regulators scrutinize “lab-grown,” “lab-created,” and “synthetic” wording. The checker verifies that your ad copy, product title, and landing page consistently disclose lab origin, avoiding misleading impressions that can lead to refunds and chargebacks.
Jewelry promos often use “up to,” “from,” bundles, and limited-time offers. The checker detects missing terms (exclusions, end dates), unclear MSRP comparisons, and financing language that needs APR or eligibility details, reducing complaints and policy strikes.
When hundreds of SKUs run through dynamic product ads, small feed errors – like “sterling” without 925, or “diamond” on a simulant – can scale into widespread disapprovals. The checker audits feed fields and creative templates for category-specific accuracy.
Use cases
Challenge
Your feed lists items as “gold jewelry,” but some SKUs are gold-plated brass or gold-filled. Ads get disapproved or customers claim the product was misrepresented.
Solution
Ad Compliance Checker scans titles, descriptions, and landing pages to ensure plating and base-metal disclosures are clear – and that “gold” claims are qualified (e.g., “18K gold vermeil,” “14K gold-filled”) consistently across placements.
Challenge
Your engagement ring ads mention “perfect cut” or imply a grading standard without citing a lab report, and the landing page uses different terminology than the ad.
Solution
The checker flags absolute or unsubstantiated claims, prompts compliant phrasing, and verifies alignment between ad copy and PDP details – including report references, carat weight formatting, and whether stones are natural or lab-grown.
Challenge
Creators use casual language like “real gold” or “conflict-free diamonds” that doesn’t match your sourcing documentation, risking takedowns and brand trust issues.
Solution
Ad Compliance Checker reviews whitelisted ads and UGC scripts for restricted or high-risk claims, recommends approved claim language, and enforces brand-safe terminology before spend ramps.
More industries
FAQ
It focuses on the claims that most often trigger disapprovals or disputes in jewelry – metal purity and fineness (10K, 14K, 18K, 925), plating and base-metal disclosures (vermeil, plated, filled), gemstone identity (diamond vs simulant), lab-grown disclosures, treatment statements (heat-treated, irradiated, coated), origin and ethical claims (e.g., “conflict-free”), and pricing language like “from,” “up to,” bundles, and limited-time promotions.
Yes. It checks that lab origin is clearly disclosed in the ad and on the landing page, and that terms like “lab-grown,” “lab-created,” or “synthetic” are used consistently. It also flags copy that could imply a natural diamond when the product is lab-grown – a common source of complaints and policy enforcement.
It identifies unqualified “gold” language and prompts you to specify the correct construction – for example, “14K solid gold,” “18K gold vermeil,” “gold-plated sterling silver,” or “14K gold-filled.” This reduces misleading impressions and helps keep ads aligned with product specs and hallmarking.
Yes. Jewelry compliance issues often come from mismatches – an ad says “925 sterling silver” while the PDP says “silver-tone,” or an ad promotes “30% off” without the same terms on the landing page. The checker compares ad text, creative overlays, and destination pages to flag inconsistencies before launch.
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