AI employees
Most "AI employees" answer when asked. Ours hold jobs: each specialist watches your numbers, proposes goals with the dollars at stake, plans the work and executes to done – pausing exactly where your approval matters.
The standup · this morning
On shiftContent Director
Next week's editorial calendar, drafted
Proposed just now
CRM Manager
Win-back for 412 at-risk customers
Approved by you
PPC Specialist
Pause 3 fading ad sets – $1,240/mo at stake
Shipped · on the record
Proposed, approved, shipped – every action on the record.
The roster
Eight specialists come ready on day one; invent the rest – a custom hire is a brief and a toolkit. Every one is long-lived: it keeps its memory and its lane. Rename them, refocus them, retire them as the business moves.
Cross-channel orchestration. Funnel, lead-gen, conversion, multi-touch.
Sees funnels where other people see Tuesdays.
Sees funnels where other people see Tuesdays.
Lives in your ad accounts. Audits creatives, scales winners, cuts losers.
Treats wasted spend as a personal insult.
Treats wasted spend as a personal insult.
Owns customer comms. Sequences, segments, win-back, lifecycle, renewal.
Never lets a customer feel like a row in a table.
Never lets a customer feel like a row in a table.
Plans your editorial calendar. Posts, social, newsletters, repurposing.
Cuts adjectives for sport.
Cuts adjectives for sport.
Owns your search visibility. Technical, keywords, content, ranking surveillance.
Plays the long game and measures it in quarters.
Plays the long game and measures it in quarters.
Lives on your social platforms. Posts, replies, monitors mentions – and learns what works on each one.
Catches trends early and skips the bad ones on purpose.
Catches trends early and skips the bad ones on purpose.
Defines and protects your brand identity. Voice, messaging, story, visual direction.
Hears the brand go off-key from three rooms away.
Hears the brand go off-key from three rooms away.
Measurement, reporting, optimization. Standups, board reports, KPI watch.
Believes every number is a confession.
Believes every number is a confession.
Write the brief, pick the toolkit – the bench is a starting point, not a ceiling.
Hired the way the others were.
The workweek
Each specialist reads your warehouse – spend, revenue, movement between lifecycle stages – and proposes what deserves attention, with the money at stake attached. Proposals arrive daily; you never file a ticket.
Approve a proposal and it becomes a plan with checkpoints. The specialist works it around the clock – research, drafts, launches – until it's done, not until the chat window closes.
Standups and board reports in plain language, and a digest that carries the work itself – what shipped, what it cost, what came back.
Results land back in the same warehouse tomorrow's proposals are read from. Corrections stick. Week two is smarter than week one.
Governance
Autonomy is only useful when it's safe to grant. The same controls the rest of the platform answers to apply to every specialist, on every action.
One approval queue
nothing ships without your yes – the pause points are yours to place
Hard limits
budgets, channels and actions pass one policy gate – there are no side doors
Suppression at the core
0 sends to a suppressed customer, enforced in the send path itself
Everything on the record
append-only history of every action – even owners can't erase it
An assistant
An AI employee
Waits for instructions
Proposes the week
Completes a task
Owns a goal to done
Replies in a chat window
Ships through your approval queue
Forgets by Friday
Compounds on your warehouse
Hire a specialist in minutes and meet its first proposals in your standup. Priced by the role, not the tools.