Ad Compliance Checker flags disease claims, missing disclaimers, and prohibited before–after language across your supplement creatives before you hit publish.
Why it matters
Benefits
Flags language that implies diagnosis, cure, mitigation, treatment, or prevention of disease (e.g., “lowers blood pressure,” “treats depression,” “reverses diabetes”) – common triggers for FTC scrutiny and platform enforcement in supplement ads.
Identifies broad or absolute statements like “guaranteed results,” “works for everyone,” or “clinically proven” without context. Helps teams rewrite into compliant structure–function claims (e.g., “supports energy metabolism”) with appropriate qualifiers.
Detects policy hot spots such as before–after visuals, body shaming, unrealistic weight-loss timelines, prohibited personal attributes (“Are you overweight?”), and sensitive health targeting language that can get ads limited or accounts flagged.
Checks for mismatches between ad promises and landing page content – ingredients, dosage, expected outcomes, subscription terms, and disclosures. This helps prevent deceptive marketing risk and improves review outcomes on Google and Meta.
Use cases
Challenge
Your team is launching new weight-loss angles using UGC and testimonials. Creatives mention “burn fat fast,” show waistline comparisons, and imply guaranteed outcomes – causing repeated disapprovals and learning resets.
Solution
Ad Compliance Checker scans scripts, captions, and visuals to flag before–after language, unrealistic timelines, and guarantee phrasing. It suggests safer alternatives like lifestyle support framing, adds qualifier guidance, and standardizes compliant testimonial wording.
Challenge
Marketers want to use “clinically proven,” “doctor recommended,” or ingredient-study callouts for products like probiotics, collagen, or nootropics – but substantiation is scattered across folders and not consistently reflected in ads.
Solution
Ad Compliance Checker enforces a claim policy: it flags “clinically proven” unless a specific, approved substantiation reference is present, prompts for precise wording (study population, ingredient vs finished product), and stores an audit trail of approvals.
Challenge
Affiliates and creators publish their own hooks like “cures inflammation” or “fixes thyroid issues,” putting your brand at risk even if your official ads are clean.
Solution
Ad Compliance Checker reviews affiliate landing pages, creator scripts, and whitelisted ads against your supplement claim rules. It highlights noncompliant phrases, required disclosures, and brand-safe claim templates to share with partners.
More industries
FAQ
It commonly flags disease claims (explicit and implied), unqualified “clinically proven” or “guaranteed” outcomes, unrealistic weight-loss promises, prohibited before–after messaging, sensitive personal attribute targeting, and testimonial language that implies typical results without context. It also checks for missing or inconsistent disclosures and ad–landing page mismatches that can be considered deceptive.
Yes. It helps teams distinguish structure–function language (e.g., “supports immune health,” “promotes relaxation”) from disease treatment claims (e.g., “prevents colds,” “treats insomnia”). It can enforce approved claim libraries, require qualifiers where appropriate, and flag risky verbs like “cure,” “heal,” “reverse,” or “treat.”
Yes. Supplements often get flagged when the ad is cautious but the landing page contains stronger promises, medical imagery, or unsupported FAQs. Ad Compliance Checker can scan ad text, creative callouts, and destination-page sections to ensure the full funnel stays consistent and policy-safe.
No. Platform reviews can vary by account history, geography, and changing policies. Ad Compliance Checker reduces risk by catching common triggers and enforcing your internal standards, but final approval is always determined by the platform and applicable regulations.
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