Automatically review law firm ad copy, landing pages, and extensions against bar advertising rules, required disclaimers, and platform policies. Catch risky claims and missing disclosures early – across every market you serve.
Why it matters
Benefits
Flags superlatives and outcome promises (for example “guaranteed win,” “we will get you paid,” “best lawyer”) and prompts safer alternatives that align with bar advertising standards and truth-in-advertising expectations.
Checks for common mandatory disclosures such as “Attorney Advertising,” “prior results do not guarantee a similar outcome,” jurisdiction and office location statements, and contingency fee or cost responsibility language – across ads, sitelinks, and landing pages.
Identifies policy triggers that lead to Google Ads and Meta rejections in legal categories – including restricted targeting, sensitive content phrasing, or mismatched ad-to-landing-page claims – so campaigns can launch cleanly.
Supports review by marketing, intake, and ethics counsel with version history, reviewer notes, and time-stamped approvals – useful for internal governance and responding to bar inquiries.
Use cases
Challenge
A firm advertises in multiple jurisdictions where disclaimer requirements differ. A single national ad template risks missing state-specific language or implying availability where the firm is not licensed.
Solution
Ad Compliance Checker applies jurisdiction rulesets by campaign location, verifies licensing and office disclosures, and flags copy that implies representation outside admitted states.
Challenge
The marketing team tests high-converting headlines like “Get the maximum settlement” or “No fee unless we win,” but the landing page omits cost responsibility details and prior-results disclaimers.
Solution
The checker detects outcome-oriented promises, validates contingency fee disclosures, and ensures the landing page includes required disclaimers before ads go live.
Challenge
Call center scripts and chat responses evolve over time and start making statements that could be construed as guarantees, attorney–client relationship formation, or legal advice before conflicts checks.
Solution
Ad Compliance Checker reviews approved script libraries, flags risky phrases, and enforces standardized disclaimers about no legal advice and when an attorney–client relationship is formed.
More industries
FAQ
It scans ad copy, extensions, and landing page text for high-risk language (guarantees, unverifiable comparisons, misleading urgency), missing or inconsistent disclaimers (for example “Attorney Advertising,” prior-results statements, fee disclosures), jurisdiction and office location accuracy, and common platform policy triggers for legal services.
Yes – you can configure reviews by jurisdiction and practice area so the checker evaluates ads against the requirements relevant to where the ad runs and where the attorney is licensed. This is especially important for multi-office firms and campaigns that target multiple states.
No. It is a risk-reduction and consistency tool that surfaces issues early and standardizes reviews. Final determinations should be made by qualified counsel familiar with the applicable rules and the firm’s specific facts.
It can review landing pages, callout and sitelink extensions, lead forms, chat prompts, intake scripts, and template libraries used by agencies or vendors – helping ensure compliance across the full conversion path.
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