Automatically scan dealer and OEM creative for required disclosures, pricing truth-in-advertising rules, and platform policies. Launch faster while protecting your brand and co-op eligibility.
Why it matters
Benefits
Flags missing or incomplete terms like APR duration, down payment, amount financed, MSRP vs selling price, lease term, due at signing, mileage limits, and “on approved credit” language – reducing truth-in-advertising risk for finance offers.
Checks creative against common OEM program requirements (logo usage, offer formatting, disclaimer placement, prohibited claims) so dealer ads stay co-op eligible and consistent across rooftops.
Identifies outdated rebates, expired programs, and inconsistent pricing between ad copy and landing pages – critical when incentives change weekly and VIN-level inventory turns fast.
Detects policy-sensitive claims and formatting problems that can lead to disapprovals on Google, Meta, and other networks – such as misleading pricing, missing qualifications, or illegible disclaimer text.
Use cases
Challenge
A dealer group runs monthly payment ads across 20+ rooftops. Each store tweaks copy, resulting in inconsistent disclosures, incorrect “$0 down” claims, and varying incentive eligibility statements.
Solution
Ad Compliance Checker standardizes rules for payment and lease language, scans every variant, flags missing due-at-signing and term details, and routes fixes to the right store or agency before launch.
Challenge
An agency submits creative for OEM co-op reimbursement, but the OEM rejects claims due to incorrect offer formatting, missing legal lines, and noncompliant logo placement.
Solution
Ad Compliance Checker validates creative against OEM-specific checklists, verifies required disclaimers are present and readable, and exports a review record to support co-op documentation.
Challenge
A store promotes “Starting at $29,999” while the landing page shows a higher price after add-ons, or the advertised VIN sells and the offer becomes unavailable – triggering complaints and negative reviews.
Solution
Ad Compliance Checker monitors price claims and qualifiers (excludes taxes/fees, includes dealer add-ons, requires stock number) and alerts teams when the ad-to-landing-page details diverge.
More industries
FAQ
It reviews common high-risk elements in automotive marketing: APR and finance terms, lease disclosures (term, due at signing, mileage limits), rebate eligibility qualifiers (military, conquest, loyalty), pricing language (MSRP vs selling price, “from” claims), required legal lines (tax, title, license, dealer fees), and the consistency between ad creative and landing-page offer details.
Yes. Automotive advertising requirements vary by state – especially around dealer fees, documentation fees, and how pricing must be presented. An Ad Compliance Checker can apply market-specific rulesets so ads for Florida, California, and Texas are reviewed with the right disclosure expectations and language constraints.
It can flag disclaimers that are missing, too small, low-contrast, or displayed too briefly. This is especially important for social and OTT/video where superimposed text must be legible and on-screen long enough to be understood, and where offer terms often get compressed into a single frame.
It streamlines and standardizes preflight checks, but it does not replace legal counsel. Think of it as the first line of defense – catching common finance and pricing issues, enforcing OEM standards, and creating an audit trail so legal and compliance teams can focus on edge cases and final approval.
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