Orchestrate trailers, key art, social drops, press kits, and partner deliverables in one workflow. Keep approvals, rights, and release dates aligned across teams and territories.
Why it matters
Benefits
Build templates for theatrical, streaming, episodic, and tour campaigns with milestone-based timelines (teaser, trailer, key art, press, premiere, finale). Automatically surface what is due next so nothing slips when schedules shift.
Route assets through the right stakeholders – legal for claims and clearances, talent reps for likeness usage, brand for tone, and platform teams for spec compliance. Capture feedback in context and keep an auditable approval trail.
Manage the reality of multiple edits – 6s, 15s, 30s cutdowns, subtitle variants, clean versions, and territory-specific key art. Reduce rework by tying each version to its destination channel and required specs.
Package and track delivery of toolkits to exhibitors, streaming platforms, affiliates, and brand partners with clear due dates and checklists. Ensure the right logos, ratings bugs, and usage guidelines are included every time.
Use cases
Challenge
Marketing needs to ship a teaser, main trailer, weekly episodic promos, and social assets while keeping spoilers controlled and coordinating with PR on embargoes. Multiple teams create overlapping assets, leading to duplicate work and last-minute swaps.
Solution
Use a series launch workflow template that maps deliverables to the release calendar, auto-creates weekly promo tasks, and enforces approval gates for spoiler-sensitive edits. Embargo dates and publishing windows are attached to each asset so social, PR, and paid media stay aligned.
Challenge
Key art and trailers require localized copy, ratings requirements, and cultural adjustments across regions. Teams lose track of which territory has approved which version, and the wrong artwork can be sent to exhibitors or posted on social.
Solution
Create territory-specific workflow branches with required fields for language, rating badges, and regional disclaimers. Track approvals per territory, lock approved masters, and generate delivery checklists so each market receives the correct, compliant assets.
Challenge
A label is coordinating cover art, lyric videos, short-form clips, influencer briefs, and DSP pitch assets while managing sample clearances and talent approvals. A single rights issue can force takedowns after launch.
Solution
Add rights and clearance checkpoints into the workflow – including required documentation and expiration dates. Route content through legal and artist management before scheduling, and flag assets that cannot be used in certain regions or channels.
More industries
FAQ
It standardizes how assets move from request to delivery. You can set up workflow steps for edit, review, compliance checks, and final exports, then attach platform requirements (aspect ratios, duration, captions, safe zones) to each task. That keeps every cutdown tied to its intended channel – for example YouTube pre-roll, TikTok, Instagram Reels, or OTT placements – and reduces the risk of publishing the wrong version.
Yes. You can configure approval paths that include legal review for claims and clearances, talent sign-off for likeness and quotes, and brand approvals for tone and guidelines. Each approval can be time-bound and documented, creating an audit trail that helps teams prove what was approved, by whom, and when.
Workflows can be anchored to key dates – premiere, drop date, on-sale, or tour announce – so when a date moves, dependent tasks and reminders update accordingly. This is especially useful for episodic series and live events where a single change can ripple across social calendars, paid media flights, and partner deliveries.
It helps you build repeatable partner delivery kits with checklists for required files and metadata – logos, rating bugs, key art sizes, trailer formats, copy blocks, and usage guidelines. You can track who received what, when, and whether confirmations are complete, reducing back-and-forth and missed deliverables.
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