Orchestrate pre-arrival, on-property and post-stay campaigns from one workflow builder. Drive direct bookings, ancillary revenue and repeat stays without adding headcount.
Why it matters
Benefits
Trigger targeted offers when occupancy dips, pace is behind forecast, or shoulder nights need a push. Promote member rates, flexible cancellation, and value-add packages to reduce OTA dependence and protect ADR.
Automatically offer room upgrades, late checkout, breakfast, spa appointments, parking, cabanas, and dining reservations based on length of stay, room type, and guest profile – timed to when guests are most likely to convert.
Send the right message at the right moment – confirmation, check-in instructions, mobile key guidance, amenity hours, and local recommendations – reducing front desk calls and preventing service gaps.
Use templates, approval steps, and role-based access so corporate sets standards while properties localize offers. Keep brand compliance, opt-in rules, and data governance consistent across regions.
Use cases
Challenge
Your Tuesday–Wednesday occupancy is trailing forecast, and marketing scrambles to build segments, update creative, and launch a last-minute campaign – often too late to influence pickup.
Solution
Create a workflow that monitors pace and triggers a midweek offer to drive direct bookings: target past business travelers within a drive radius, exclude recent cancellations, apply a promo code, and pause automatically when pickup hits target.
Challenge
Front desk teams are asked to sell upgrades and add-ons at check-in, but lines are long and guests are tired. Upsell revenue is inconsistent and depends on staff confidence.
Solution
Automate a pre-arrival sequence 7, 3 and 1 day before arrival with personalized upgrade options and add-ons based on room inventory, stay dates, and guest preferences. Route accepted upgrades to PMS tasks and notify operations so delivery is seamless.
Challenge
Negative reviews spike after peak weekends, and the team can’t identify unhappy guests early enough. Loyalty enrollment and repeat-stay offers are sent too broadly and too late.
Solution
Trigger post-stay workflows by stay outcome: send a satisfaction survey within 24 hours, route detractors to a service recovery queue, and invite promoters to review. Follow with a segmented bounce-back offer tied to the guest’s stay purpose and typical booking window.
More industries
FAQ
A Marketing Workflow Builder typically integrates via APIs or secure data feeds to pull reservation events (booked, modified, canceled), stay details (arrival–departure, room type, rate code), and guest profiles (preferences, loyalty tier). This lets you trigger workflows from real hotel signals – not just static email lists – and keep audiences up to date when bookings change.
Yes. Workflows can enforce opt-in status, channel preferences, and regional requirements (for example, TCPA for SMS in the US or GDPR consent rules in the EU). You can add steps that suppress non-consented contacts, honor quiet hours, and automatically manage unsubscribe requests across properties.
You can build direct-booking workflows that emphasize member-only benefits, value-add packages (breakfast, parking, spa credit), and flexible policies rather than undercutting public rates. By targeting past guests and loyalty members with personalized offers, you increase direct share while keeping public pricing aligned across channels.
It’s especially useful. You can create corporate-approved workflow templates for common scenarios – pre-arrival, upsells, win-back, group follow-up – then allow each property to localize content, offers, and blackout dates. Reporting can roll up by brand, region, or property to compare performance and standardize best practices.
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