Overview
Key benefits
Advanced AI analyzes every frame of your video to identify the main subject - whether it's a person, product, or action. The AI tracks movement and keeps your subject centered and properly framed throughout the entire video, even as they move around the frame.
Convert to any aspect ratio: 9:16 for TikTok/Instagram Reels/YouTube Shorts, 1:1 for Instagram Feed, 16:9 for YouTube, 4:5 for Instagram Feed, 2:3 for Pinterest, and more. One source video becomes optimized content for every platform you need.
When reframing videos with people, the AI prioritizes keeping faces in frame. Multiple people? It intelligently centers the group. Speaking to camera? Your face stays centered. This ensures professional-looking results even with aggressive aspect ratio changes.
The AI adjusts framing dynamically based on motion in your video. If someone moves to the left, the frame adjusts. If the action shifts, the crop follows. This creates smooth, professional reframing that doesn't feel robotic or static.
Upload multiple videos and reframe them all at once to the same aspect ratio. Perfect for content creators preparing a batch of content for one platform. Process 10, 20, or 50 videos simultaneously rather than one at a time.
Reframing maintains your original video quality without degradation. No compression artifacts, no quality loss. The output video looks as crisp and clear as your source, just in a different aspect ratio optimized for your target platform.
How it works
Upload the video you want to reframe. Supports MP4, MOV, and other common formats up to 4K resolution. The AI works with any video length from short clips to long-form content, though processing time increases with length.
Choose your desired output aspect ratio from popular presets (9:16, 1:1, 16:9, 4:5, etc.) or input a custom ratio. You can generate multiple aspect ratios from one source video if you need the same content for different platforms.
The tool shows you a preview of how the AI will frame your video. Scrub through the timeline to see how framing adjusts throughout the video. The AI highlights what it's tracking (faces, subjects, motion) so you can verify it's focusing on the right elements.
Fine-tune AI behavior: prioritize faces vs general action, adjust how aggressively the frame tracks movement, or lock framing to reduce motion. Most users can use default settings, but customization is available for specific needs.
Start the reframing process. Processing time depends on video length and resolution - typically 1-3 minutes for a 60-second video. You'll get a progress indicator and can process multiple videos in parallel if needed.
Download your reframed video optimized for your target platform. The output includes proper metadata and formatting for each platform. Upload directly to TikTok, Instagram, YouTube, or wherever you're publishing.
Use cases
Scenario
YouTuber creates 10-minute landscape videos but wants to also post highlights on TikTok and Instagram Reels. Manually cropping loses important visual elements.
Solution
Upload YouTube video, select key 30-60 second segments, use Video Reframing to convert to 9:16 vertical. AI keeps the YouTuber centered even though original video has more horizontal space. One 10-minute video becomes 5+ vertical clips for short-form platforms, expanding reach 300%.
Scenario
Company records horizontal webinars with screen shares and speakers. They want to post snippets on LinkedIn and Instagram but current format doesn't work on mobile.
Solution
Extract key moments from webinar, reframe to 1:1 for Instagram and LinkedIn Feed. AI focuses on speaker when they're talking, adjusts to show slide content when screen sharing. Professional-looking social content from existing webinar recordings.
Scenario
E-commerce brand films horizontal product demos for website but also needs vertical content for TikTok Shop and Instagram Shopping.
Solution
Film once in high-quality horizontal format. Use Video Reframing to create 9:16 vertical versions where AI keeps product centered and properly framed. Same demo now works on website (16:9), TikTok (9:16), Instagram Feed (4:5), and YouTube (16:9).
Scenario
Podcast records video for YouTube (horizontal) but wants to post clips on Instagram and TikTok to grow audience. Guests sit wide apart in frame.
Solution
Reframe to 9:16 vertical. AI intelligently centers on whoever is speaking, or shows both people when appropriate. Automatically crops out empty studio space. Podcast clips now optimized for short-form video platforms that drive discovery.
Best practices
Film with reframing in mind - keep important elements toward center of original frame
Use highest resolution source possible - more pixels means better crop flexibility
For talking head videos, 16:9 to 9:16 works great, more extreme changes may crop too much
Test on multiple devices - what looks good on desktop may need adjustment for mobile
Add captions after reframing - they ensure proper placement in the new aspect ratio
Consider batch processing - if you need same content on multiple platforms, process all at once
Review full video preview before processing - AI is smart but verify it's tracking what you want
For multi-person videos, ensure people don't sit too far apart in original frame
Use motion-aware settings for action videos, static framing for talking head content
Keep brand elements (logos, text) center-safe in original video if you plan to reframe
More capabilities
FAQ
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