Overview
Key benefits
Word-by-word captions make the message readable even when audio is off. That reduces drop-off from viewers who scroll in silent environments.
Animated captions guide the eye through the sentence as it’s spoken. That helps viewers follow along without re-watching to understand what was said.
Captions turn spoken hooks, offers, and proof points into on-screen text. Viewers can catch the value prop quickly while scrolling.
Instead of placing and timing text by hand, you generate animated captions in one step. Your editors can spend more time on pacing, cuts, and creative testing.
Standardized TikTok-style captions help your brand videos look cohesive across different contributors. That consistency matters when you’re running multiple creatives per week.
Captions help viewers who are hard of hearing and anyone watching in noisy settings. Clear on-screen text also reduces misunderstandings in fast-paced clips.
How it works
Add the clip you want to caption, such as a UGC ad, tutorial, or announcement.
Create on-screen captions that follow the spoken audio and animate word-by-word in a TikTok-style format.
Watch the video through to confirm the captions are easy to read and aligned to the pacing of the speaker.
Fix any words that need correction and re-check the flow so key phrases land cleanly.
Export the captioned video and post it to TikTok, Reels, Shorts, or your paid social campaigns.
Use cases
Scenario
You’re testing multiple hooks and offers, but the voiceover gets missed because many viewers watch on mute.
Solution
Add animated word-by-word captions so the hook and offer are visible immediately, improving comprehension without changing the edit.
Scenario
A founder records a quick update on a phone, but the audio isn’t perfect and the pacing is fast.
Solution
Use TikTok-style animated captions to make the update readable and easier to follow without re-recording.
Scenario
You’re publishing short tutorials where each step matters, but viewers drop before the instructions land.
Solution
Add word-by-word captions so each instruction is reinforced on-screen as it’s spoken.
Scenario
You need a short promo video that clearly communicates date, topic, and CTA in under 15 seconds.
Solution
Caption the spoken message word-by-word so the key details are readable during fast scroll moments.
Best practices
Caption the hook first – make sure the first 1–2 seconds are readable and match the spoken hook.
Keep sentences tight – shorter phrases are easier to read when captions animate quickly.
Watch on a phone – confirm the caption size and placement are readable on small screens.
Prioritize clarity over speed – if the speaker talks fast, consider trimming pauses and re-checking caption pacing.
Double-check brand-critical words – product name, pricing, promo codes, and URLs should be correct.
Use captions to reinforce CTAs – ensure “tap,” “comment,” “download,” or “sign up” appears clearly on-screen.
Avoid covering key visuals – if the video has on-screen UI or product shots, make sure captions don’t block them.
Keep style consistent across creatives – use the same caption approach for a campaign so variations are easier to compare.
More capabilities
FAQ
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