Organize, approve, and distribute travel imagery across OTAs, websites, agents, and social channels. Keep every hero shot current, rights-safe, and on-brand.
Why it matters
Benefits
Centralize hotel room types, amenities, excursions, maps, and seasonal hero shots so marketing, revenue, and trade teams always use the latest approved visuals.
Track photographer credits, model releases, licensing terms, and expiry dates to prevent using restricted images in paid ads, OTAs, or international campaigns.
Maintain approved crops and sizes for Booking.com, Expedia, Google Travel, Meta ads, email headers, and website galleries – reducing rework and improving listing quality.
Route images through review and approval, share curated collections with agencies and travel trade, and reduce back-and-forth with clear versioning and access controls.
Use cases
Challenge
A hotel group needs to update room and amenity photos across several OTAs, but each property has different folders and inconsistent naming – leading to wrong room types and outdated images.
Solution
Image Center organizes assets by property and room type with metadata and approved sets, making it easy to export the correct, channel-ready images per listing while keeping versions consistent.
Challenge
A tourism board launches a summer campaign with co-op partners, but teams can’t quickly find current visuals, and older images with expired rights keep resurfacing.
Solution
Image Center provides curated campaign collections with rights visibility and expiry alerts, ensuring partners only access approved, in-date images for paid media, PR, and social.
Challenge
A tour operator updates itineraries and needs matching images for brochures, agent toolkits, and landing pages – but suppliers send mixed-quality files via email with missing credits.
Solution
Image Center ingests supplier assets into a structured library, captures required credits and usage terms, and enables teams to build itinerary-specific image packs for web and print.
More industries
FAQ
Image Center lets you tag assets by property, room type, view category, occupancy, and amenity (for example – “Deluxe King – Ocean View – Balcony”). You can then create approved collections per room type and restrict downloads to those sets, reducing the risk of mismatched images on OTAs, brand sites, and sales decks.
Yes. You can store licensing details like territory, channel limitations (organic vs paid), embargo dates, and expiry dates. This makes it easier to keep influencer content compliant and avoid using assets outside agreed terms, especially in paid social and international campaigns.
You can organize libraries by brand, region, property, or portfolio and apply role-based access so each team sees what they need. Standardized metadata and templates help keep naming and categorization consistent across properties, which is critical when rolling up content for corporate campaigns.
Create curated collections for trade and partners – for example, “Winter 2026 – Ski Packages” or “MICE – Meeting Spaces.” You can share access via controlled links or partner portals, ensuring external users download only approved, up-to-date assets with the correct credits and usage guidance.
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