Manage product, shade, swatch and campaign imagery in one place with brand-safe approvals, compliant claims support and channel-ready exports for every launch.
Why it matters
Benefits
Standardize how shades, swatches and textures appear across PDPs, ads and retailer listings. Reduce customer confusion from mismatched undertones, lighting and retouching styles – especially for foundation, concealer, lip and nail ranges.
Centralize pre-launch assets, track what’s approved and publish channel-ready image sets quickly. Keep hero images, swatch grids and lifestyle shots aligned to the final shade names, SKUs and assortment.
Maintain clear versions for raw, retouched and final assets, including pack changes and reformulations. Prevent outdated packaging, old logos or discontinued shades from resurfacing in paid media or retailer feeds.
Organize assets tied to claims like SPF, “dermatologist tested”, “vegan” or “clinically proven” with notes and approval status. Reduce risk of using non-compliant before-and-after images or unapproved on-image text in regulated markets.
Use cases
Challenge
A new foundation range needs consistent shade naming, swatch tiles, arm swatches and model photos across DTC, Sephora/Ulta portals and paid social – but files arrive from multiple studios and agencies with inconsistent labels.
Solution
Image Center organizes assets by SKU and shade metadata (undertone, depth, finish), enforces naming conventions, and routes images through approvals. Teams export the correct set per channel – including swatch grids and cropped thumbnails – without manual hunting.
Challenge
You’re updating packaging while phasing out old inventory. Retailers and affiliates keep using outdated pack shots, causing customer complaints and returns.
Solution
Image Center stores both old and new pack shots with clear effective dates, “active” status and channel rules. You can push the latest approved visuals to ecommerce, retailer portals and press kits while archiving legacy assets.
Challenge
Skincare campaigns rely on before-and-after photos, but different regions have different rules for disclosures, overlays and claim wording. One incorrect image can trigger takedowns or legal review delays.
Solution
Image Center ties each before-and-after set to required disclaimers, market permissions and approval records. Teams can quickly find compliant variants per region and export pre-sized creatives for ads and PDP modules.
More industries
FAQ
Image Center lets you tag images with beauty-specific metadata such as shade name, shade code, depth, undertone and finish. That means your PDP hero, swatch tile, arm swatch and model images stay linked to the correct SKU and naming. When a shade name changes or a range expands, you update the record once and keep exports consistent for DTC, marketplaces and retailer portals.
Yes. Image Center supports versioning so you can store raw captures, retouched masters and derivatives like 1:1 thumbnails, retailer-required aspect ratios and compressed web images. Teams can see which version is approved, which is in review and which is archived – preventing outdated or unapproved imagery from being reused.
Image Center helps you attach approval status, usage notes and supporting context to assets tied to regulated claims. For example, you can keep separate variants per market with the correct disclosures, avoid unapproved overlays and ensure only compliant before-and-after sets are downloadable for ads, PDPs and PR.
You can curate approved collections such as “Retailer PDP Pack”, “Press Kit – Spring Drop” or “Affiliate Essentials” with only the correct, current assets. This reduces back-and-forth with creative teams, keeps partners from pulling images from Google or old emails and ensures your brand standards – lighting, background, crop and color – stay consistent.
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