Give creative, marketing and distribution teams one source of truth for key art, unit photography and promotional stills. Standardize versions, rights and specs across OTT, broadcast, press and social – without last-minute fire drills.
Why it matters
Benefits
Eliminate duplicate “final_v12” files by managing a single master with clear version history for theatrical one-sheets, episodic art, publicity stills and platform thumbnails – all tied to title and release metadata.
Track photographer credits, union notes, talent approvals, embargo dates, territory restrictions and licensed usage windows so teams can confidently publish the right image in the right market at the right time.
Generate and manage platform-ready crops and sizes – 16:9, 1:1, 9:16, poster, banner, EPG tiles – while preserving safe areas for titles, billing blocks and rating bugs.
Route assets through creative, studio, legal and brand approvals with clear status and comments, reducing rework and last-minute swaps when distributors update specs or marketing pivots messaging.
Use cases
Challenge
A streaming partner requests new tile ratios and file naming conventions two days before launch, while multiple teams are still working from different “approved” folders.
Solution
Image Center keeps a single master per artwork and automatically produces updated renditions to the new spec, preserving metadata and approval status. Teams deliver consistent, correctly named files to the partner without re-exporting everything manually.
Challenge
Publicity needs to share unit stills with press under embargo, ensuring photographer credit and usage limits are honored across outlets.
Solution
Image Center enables controlled sharing with embargo dates, usage notes and required credits embedded in asset details. Publicists distribute a curated set confidently, and press receives the correct, cleared images with guidance attached.
Challenge
A franchise has multiple seasons, specials and spin-offs, and marketing struggles to keep typography, color grading and character hierarchy consistent across key art and thumbnails.
Solution
Image Center organizes assets by title hierarchy and campaign, maintains approved brand variants, and makes it easy to reuse or adapt prior-season templates while tracking what is current, approved and in-market.
More industries
FAQ
Image Center stores a master asset and associates all derivatives – territory-specific language versions, platform-specific crops and campaign variants – under one record. Teams can filter by market, platform, title, season/episode and status to find the correct “in-market” version quickly. This reduces the risk of publishing the wrong language, outdated billing block or an image cleared for one territory but restricted in another.
Yes. Image Center supports structured approval workflows so assets move through creative review, studio sign-off, legal clearance and talent approvals with visible status and auditability. This is especially valuable for publicity stills and key art where likeness rights, credits and embargoes must be respected before any external release.
Image Center helps teams standardize deliverables by generating and managing multiple renditions from a master image. You can maintain consistent crops and safe areas for show titles, logos and rating bugs while exporting the right size and aspect ratio for OTT tiles, banners, posters and EPG requirements.
Yes. Unit stills often arrive in large volumes with critical metadata needs – photographer, scene context, cast, episode, date, location and restrictions. Image Center centralizes these stills, enables fast search and curation for publicity and marketing, and keeps rights and credit requirements attached so teams don’t lose compliance details when files are shared externally.
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