Generate property-specific video ads for leasing, renewals, and reputation campaigns in minutes – using your unit data, amenities, and local highlights. Keep creatives consistent across your portfolio while reducing cost per lead.
Why it matters
Benefits
Create videos that match real availability – floor plan, rent range, move-in date, and concessions – so prospects see the right unit at the right time, reducing wasted tours and speeding up lease-up.
Standardize brand voice, disclaimers, and visual style across dozens of communities while letting onsite teams generate compliant variations for their specific submarket and resident profile.
Dynamic messaging for amenities, commute corridors, school districts, and pet policies increases click-to-lead quality – helping leasing teams spend less time on mismatched inquiries.
When pricing or incentives shift, regenerate videos in minutes instead of re-editing from scratch – ideal for weekend specials, end-of-month pushes, and turn-season surges.
Use cases
Challenge
A key floor plan goes vacant unexpectedly, and the team needs fresh ads that reflect today’s rent, deposit, and availability – not last month’s creative.
Solution
AI Video Ad Studio generates a new video from your current unit details, pulls in approved visuals, and outputs multiple sizes for social and display – with updated pricing language and required disclaimers.
Challenge
A new property needs a steady stream of ads highlighting amenities, neighborhood positioning, and pre-leasing offers – but the marketing team can’t manually produce enough variations.
Solution
Create a lease-up video series – amenities, lifestyle, floor plan spotlights, and limited-time incentives – and auto-generate versions by audience segment and channel to maintain momentum through stabilization.
Challenge
Renewal season arrives and residents are price-sensitive. You need targeted messaging that reinforces value – upgrades, service response, community events – without sounding generic.
Solution
Produce short retention videos personalized by community and resident benefits, then deploy via email, resident portals, and social retargeting to support renewals and reduce churn.
More industries
FAQ
It’s designed for frequent updates. You can regenerate videos whenever pricing, concessions, or move-in dates change, so your ads match real-time leasing conditions. This reduces prospect frustration, improves lead quality, and helps your team avoid promoting units that are no longer available.
Yes. You can lock brand elements – logos, fonts, colors, tone, and required legal language – while allowing controlled customization per property, floor plan, and submarket. That gives onsite and regional teams speed without sacrificing consistency across the portfolio.
High-impact campaigns include unit availability spotlights, lease-up announcements, limited-time concessions, amenity tours, neighborhood lifestyle reels, and retargeting ads for prospects who visited your website or ILS listing but didn’t schedule a tour.
Leasing teams get ready-to-run creatives faster, with fewer back-and-forth requests to marketing. They can respond to competitive pressure – like a nearby property offering new specials – by launching updated video ads quickly, keeping tours and applications flowing.
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