Turn unit details, amenities and policies into polished property descriptions for ILS, your website and leasing emails. Keep messaging consistent across every community and portfolio.
Why it matters
Benefits
Standardize how you describe amenities, policies and fees so prospects see the same information on Apartments.com, Zillow, your website and email templates – reducing confusion and duplicate questions.
Generate ready-to-post descriptions the moment a unit is scheduled for make-ready. Leasing teams can publish listings quickly, keep pace with rent updates and shorten days on market.
Use approved language frameworks that avoid prohibited phrasing and keep descriptions focused on property features, accessibility information and objective criteria – helpful when multiple team members write listings.
Spell out essentials like utility responsibility, parking availability, pet rent, deposit requirements, lease length options and move-in costs – attracting prospects who match your criteria and reducing churn from mismatched expectations.
Use cases
Challenge
Your team has 20+ units turning this month, each with different finishes, appliances and availability dates. Copy gets copied-and-pasted, leading to inaccurate amenities and outdated fees.
Solution
Generate unit-specific descriptions from structured fields (renovation level, appliances, flooring, view, availability date, fees). Produce ILS-friendly and website-friendly versions with consistent policy language.
Challenge
You added package lockers, a renovated fitness center and EV charging, but your website and ILS listings still highlight old amenities – and leasing staff describe it differently on calls.
Solution
Create a unified community description and amenity blurbs that can be reused across channels. Output variants for short ILS summaries, long-form website copy and tour scripts.
Challenge
Prospects frequently ask what’s included in resident benefits packages, trash valet, pest control, smart home add-ons or parking permits. Inconsistent wording increases disputes and slows leasing.
Solution
Generate clear, standardized service descriptions that explain what’s included, pricing, billing cadence and opt-in or mandatory status – ready for lease addenda pages, FAQs and leasing emails.
More industries
FAQ
Yes. You can generate unit-level copy (floor plan, beds/baths, square footage, finishes, availability date, rent range) and community-level copy (amenities, location highlights, parking, pet policy, tour options). Many teams create a community “master description” plus unit-specific add-ons to keep messaging consistent while still highlighting what’s unique about each unit.
It supports approved templates that focus on objective property features and services – like accessibility features, proximity to transit, lease terms and amenities – while avoiding language that could be interpreted as steering or preference. You can also lock certain phrases (pet policy, screening criteria language, deposit and fee disclosures) so every listing uses the same compliant wording.
Yes. You can generate multiple lengths – for example a 250–500 character ILS summary, a 1,000–1,500 character long description, and bullet-style amenity lists. This makes it easier to publish on different ILS platforms without manually rewriting each version.
For best accuracy, provide structured fields like: beds/baths, square footage, unit number (optional), floor level, renovation status, appliance package, flooring, HVAC, washer/dryer, balcony/patio, parking type and cost, pet policy (breed/weight limits if applicable), deposits and fees, utilities included, lease term options, availability date, tour instructions and any required disclosures. The more precise the inputs, the fewer edits your team needs.
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