App store listings written from what the stores show today

App Store Optimization rewrites an app's listing on the App Store and Google Play from what the stores show today, in any market the stores cover – the United Kingdom, Ireland, Germany, the United States and many more. Before it writes, it reads the current listing, where the app shows in that country's store search for the terms you want to be found for, the listings of the apps above it, and what recent reviews say, grouped into themes and quoted from the reviews themselves. Searches are per language. People in Germany search in German, so each language gets its own terms, and each listing is read and written with its own language's searches. It then writes three options for each store and market. Every field is measured in code the way the store counts it – the App Store name and subtitle at 30 characters, the keyword field at 100 bytes, the Google Play short description at 80 characters – and checked against the stores' rules: words repeated across fields, the singular and plural of one word, competitors' names, and Google Play's policy on app names. Each option shows which of your terms it carries and in which field. Each option is also checked against your brand's own rules and against the advisories for your industry where they apply. A brand rule an option breaks is shown on the option as something to fix, and an advisory as advice. The option stays, and you decide. Neither store publishes search volume, so a demand figure appears only with its source named beside it: Apple Ads search popularity when you connect Apple Ads, the search terms from your own Play Console reports when you connect them, an estimate of monthly store searches for the United States in English, and for other markets Google web searches in that country and language – labelled as interest on the web, not store searches. Nothing is predicted – no ranks, no downloads. The whole read downloads as a PDF, slides or a Word document to share with your team or a client: the listing today against the three options, where the app shows, demand with its sources, the apps around it, what reviewers say, the screenshot plan, the tests to run, the brand rules and advisories found, and what could not be read. It never changes a listing on its own. A person copies an option into App Store Connect or the Play Console, or, with the store connected, sends it from the page after confirming. Chat and your AI team write the same listings and never send them.