Upload your Amazon Ads reports and get instant AI-powered optimization recommendations to reduce ACOS and increase profitable sales
Overview
Key benefits
Upload your campaign reports and get instant analysis of what's working and what's not. The AI evaluates keyword performance, identifies high-ACOS drains, finds underperforming ad groups, and highlights opportunities for improvement. See exactly where your budget is going and which campaigns drive profitable sales.
Get precise bid adjustment recommendations for every keyword based on performance, competition, and profitability goals. The AI suggests increasing bids on converting keywords, lowering bids on high-ACOS terms, and pausing non-performers. Optimize your bids to hit your target ACOS while maximizing sales volume.
Stop wasting money on irrelevant searches. The AI analyzes your search term reports and automatically suggests negative keywords to add at campaign and ad group levels. Prevent clicks from searchers who won't convert and redirect that budget to profitable terms.
Discover how to reallocate budget across campaigns for maximum profitability. The AI identifies campaigns that are budget-constrained and performing well (should get more budget) versus campaigns with excess budget and poor performance (should be reduced). Optimize your total ad spend distribution.
Understand which placements (Top of Search, Product Pages, Rest of Search) drive the best results for your products. The AI recommends placement bid adjustments to show your ads where they convert best. Some products perform better in Top of Search, others in Product Page placements - optimize for each.
See how your campaigns compare to category benchmarks and competitors. The AI provides context for your ACOS, CTR, and conversion rates, helping you understand if you're performing above or below market standards. Identify opportunities where competitors may be weak.
How it works
Log into Amazon Advertising and download your campaign reports. You can upload Sponsored Products, Sponsored Brands, Sponsored Display, or Search Term reports. The tool accepts CSV files from Amazon's Campaign Manager or Advertising Console.
Drag and drop your CSV files into the optimizer. You can upload multiple reports at once - campaign-level, ad group-level, keyword-level, and search term reports. The AI will automatically parse and organize your data for analysis.
Define your target ACOS, daily budget, and primary objective (maximize sales, maximize profitability, or balance both). Tell the AI about your product margins so it can factor true profitability into recommendations, not just Amazon ACOS.
The AI presents a comprehensive analysis of your campaigns including performance summary, biggest opportunities, waste areas, and competitive positioning. See which campaigns are winners, which need fixing, and which should be paused or restructured.
Review prioritized recommendations sorted by potential impact. Each suggestion includes expected outcomes (ACOS reduction, sales increase) and implementation instructions. You can export changes as CSV files to bulk upload to Amazon or apply manually.
Monitor performance after implementing changes and re-upload reports weekly or monthly to track improvement. The AI learns from your account performance and refines recommendations over time. Continuous optimization leads to sustained improvement.
Use cases
Scenario
A seller has a Sponsored Products campaign with 45% ACOS (target is 20%) and can't figure out where the waste is. Sales are decent but profitability is terrible.
Solution
Upload campaign and search term reports. AI identifies that 3 broad match keywords are generating 60% of spend but only 15% of sales. Recommends converting to phrase match, adding 47 negative keywords, and reallocating budget to 5 high-performing exact match keywords. After implementation, ACOS drops to 23% while maintaining 85% of sales volume.
Scenario
A vendor has one product with 15% ACOS performing well but is unsure how to scale without killing profitability.
Solution
AI analyzes campaign structure and recommends creating separate campaigns for branded vs non-branded keywords, increasing bids on converting keywords with impression share below 50%, and launching Sponsored Brand campaigns to capture more top-of-search real estate. Scaling strategy increases sales 180% while keeping ACOS at 18%.
Scenario
An Amazon FBA seller launched a new product 30 days ago with auto and manual campaigns but has limited data and unclear direction.
Solution
AI analyzes early performance data and identifies which auto campaign targeting (close match, loose match, substitutes, complements) is working best. Recommends harvesting converting search terms from auto campaigns into new manual campaigns with exact match keywords. Suggests optimal bids based on category benchmarks. Product gains traction faster with structured approach.
Scenario
An agency manages Amazon ads for a brand with 50+ ASINs across 30 campaigns. Manual optimization takes 10+ hours per week and performance is inconsistent.
Solution
Bulk upload all campaign reports. AI provides campaign-by-campaign analysis showing which products are profitable, which need restructuring, and which should have ad spend paused. Generates prioritized action list with biggest opportunities first. Reduces optimization time to 2 hours/week while improving overall ACOS by 8 percentage points.
Best practices
Upload fresh data weekly - Amazon's auction changes fast and yesterday's optimal bids may not work today
Focus on TACOS not just ACOS - Total Advertising Cost of Sale includes organic sales impact of advertising
Separate campaigns by match type - exact, phrase, and broad match keywords need different bid strategies
Use negative keywords aggressively - especially in auto campaigns where Amazon's targeting can be loose
Optimize for profitability not just ACOS - a 25% ACOS on a 50% margin product is better than 15% ACOS on a 20% margin product
Bid higher on branded terms - protect your brand from competitors advertising on your product names
Don't pause keywords too quickly - give keywords at least 20 clicks before making decisions
Adjust bids by placement - top of search often converts better and justifies higher bids
Monitor search term reports weekly - catch wasted spend on irrelevant searches before it adds up
Test Sponsored Brand and Sponsored Display - don't rely only on Sponsored Products for all your advertising
More capabilities
FAQ
By industry
Explore more tools that complement Amazon Ads Optimizer
Analyze and improve your existing Google Ads campaigns
Generate quick ad copy for search campaigns
Build complete, ready-to-launch Google Ads campaigns with organized ad groups, targeted keywords, and high-converting ad copy
Access Amazon Ads Optimizer and the full AI marketing platform — strategy, content, campaigns, and analytics.