Send targeted emails for reservations, online ordering, and loyalty offers based on guest behavior. Keep your restaurant top-of-mind from first visit to next visit.
Why it matters
Benefits
Target locals within a delivery radius, weekday diners, or guests who typically book late. Promote early-bird specials, happy hour, or fixed menus to increase covers when you need them most.
Set up post-order follow-ups, reorder reminders for favorites, and win-back journeys for guests who haven’t visited in 30–60 days. Automation keeps revenue flowing without daily manual sends.
Announce seasonal menus, chef’s specials, and sold-out alerts to the right audience – for example, vegan diners for plant-based features or whiskey fans for a tasting night.
Send reservation confirmations, pre-visit notes (parking, dress code, allergens), and post-visit feedback requests. Reduce no-shows, streamline service, and capture more 5-star reviews.
Use cases
Challenge
Tuesday and Wednesday nights run below target covers, even though weekends are strong. Discounts sent to the whole list feel desperate and train guests to wait for deals.
Solution
Email Studio segments guests who live nearby and have visited on weekdays before, then sends a limited-time prix fixe invite with a reservation link. A second automation targets non-openers with a different subject line and a smaller incentive.
Challenge
No-shows create empty tables and wasted labor, especially for high-demand time slots and special events.
Solution
Email Studio automates reservation confirmations and timed reminders (24 hours and 2 hours before), includes add-to-calendar links, and provides an easy modify-cancel option to free tables earlier so you can backfill from the waitlist.
Challenge
Delivery marketplaces take a large cut, but guests default to them because it’s convenient and familiar.
Solution
Email Studio sends targeted emails to recent delivery customers with a “Order direct” message, highlights direct-order perks (exclusive items, pickup priority), and uses behavior-based triggers to remind guests to reorder their usual meal.
More industries
FAQ
Email Studio lets you segment guests by visit frequency, average check, preferred daypart (brunch, lunch, dinner), and engagement. You can then run automated journeys – welcome series for new guests, post-visit follow-ups, birthday offers, and win-back campaigns for lapsed diners. This keeps messaging relevant and timely, which is what drives repeat reservations and repeat orders.
Yes. Use segmentation and frequency controls to limit sends per guest and tailor content. For example, send wine dinner invites only to guests who clicked past wine content, and send lunch promos only to nearby office workers. You can also A/B test subject lines and creative so you get more results with fewer emails.
Start with high-impact, low-effort automations – reservation confirmation and reminders to reduce no-shows, post-visit feedback requests to increase reviews, and a win-back series for guests who haven’t returned in 30–60 days. Next, add reorder reminders for takeout and delivery, plus birthday or anniversary offers tied to your loyalty program.
Track opens and clicks, but prioritize business outcomes – reservations created, online order conversions, revenue per email, and repeat visit rate. For promotions, compare covers and sales on campaign days versus typical baselines. For no-show reduction, measure the change in cancellation timing and the percentage of tables recovered via waitlist backfills.
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