Overview
Key benefits
Turn one approved creative into a full set of formats in one pass. You spend less time rebuilding the same design for each placement and more time getting campaigns live.
When every size starts from the same source creative, the core offer and visual system stays aligned. That reduces “close enough” variations that creep in when multiple people resize manually.
When a channel owner asks for an extra size or ratio, you can generate it from the original creative instead of reopening design files. This helps teams hit deadlines without cutting corners.
Banner campaigns often need multiple standard sizes to run across inventory. Creative Adapter helps you produce those sizes quickly so your media plan isn’t limited by design bandwidth.
Social teams often need the same message in multiple aspect ratios for different placements. Adapting from one creative helps you publish consistently across feeds and formats.
Email often becomes the outlier because header dimensions differ from ad and social formats. Adapting your creative into email header sizes keeps lifecycle sends visually aligned with the campaign.
How it works
Start with the approved design you want to repurpose. Use the version that best represents the campaign’s final message and visuals.
Select the banner sizes, social aspect ratios, and email header dimensions you need for the campaign. Pick only what you’ll actually ship to keep handoffs clean.
Create resized outputs for each selected format. Review the set as a package so the campaign looks consistent across placements.
Check that key elements still read well in each size – especially small banners and narrow headers. Confirm nothing important is too close to edges or overly compressed.
Download the final set and deliver to paid, social, and lifecycle teams. Keep the set grouped by campaign so future updates are easy to regenerate.
Use cases
Scenario
You have one approved creative for a promotion, but your media plan requires a bundle of standard banner sizes to run across placements.
Solution
Creative Adapter resizes the original into the needed banner dimensions so you can launch without rebuilding each size manually.
Scenario
Your team has a single campaign visual, but different placements require different aspect ratios and you need them ready for scheduling.
Solution
Creative Adapter adapts the creative into the required social ratios so you can publish the same message consistently across placements.
Scenario
You’re running a promo in paid and social, and you want the email header to match the campaign without redesigning it for email dimensions.
Solution
Creative Adapter generates an email header-sized version from the same source creative so lifecycle sends stay visually aligned.
Scenario
You update offers frequently and need the new creative in multiple formats every week, but design resources are limited.
Solution
Creative Adapter lets you start from one updated creative and quickly produce the full set of channel-ready sizes for each refresh.
Best practices
Start with the cleanest, final-approved source creative – avoid screenshots or compressed exports when possible.
Prioritize your “must-run” formats first – generate the sizes tied to your media plan and publishing calendar.
Check small formats for readability – short headlines and clear CTAs translate better to tight banner sizes.
Keep key elements away from edges – leave breathing room so resized versions don’t feel cramped.
Review the full set side by side – confirm the offer, CTA, and visual hierarchy stay consistent across formats.
Create a repeatable format checklist by channel – banners, social ratios, and email headers you use every campaign.
Name exports by campaign and format – for example, SpringSale_300x250, SpringSale_1x1, SpringSale_EmailHeader.
When the offer changes, regenerate from the updated source – don’t patch individual sizes and let versions drift.
More capabilities
FAQ
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