Overview
Key benefits
Generate multiple video directions from different prompts so you can test hooks and concepts sooner. This helps you move from idea to usable creative without waiting on a full production cycle.
Create different scenes, tones, and story beats for the same offer to support creative testing. You can keep the core message consistent while changing the presentation.
When you need a teaser or announcement video quickly, Instant Video lets you produce an option immediately. It’s practical for filling gaps in a launch plan when timelines are tight.
Use generated videos to preview how an idea might land before commissioning a shoot or full edit. This reduces the risk of investing in a concept that doesn’t fit the channel or audience.
A clear prompt format makes it easier for teammates to produce videos that match the same message and style. That’s useful when multiple people are creating assets for the same campaign.
You can generate using Kling, Veo, or Sora depending on the look and motion you’re aiming for. This gives you flexibility without switching tools or workflows.
How it works
Describe the video you need in terms of audience, offer, and message. Add the setting, tone, and any visual details that matter.
Select Kling, Veo, or Sora based on the type of result you want. If you’re unsure, generate one version in each to compare outputs.
Run the prompt and review the video for clarity of message and fit for the channel. Treat the first result as a draft, not the final.
Adjust one variable at a time – hook, setting, pacing, or style – and regenerate. Save the best-performing directions as you go.
Pick the version that best communicates the offer quickly and matches your brand tone. Use it as a creative option for ads, social posts, or a landing page section.
Use cases
Scenario
You’re launching a new offer and need 5–10 different opening concepts for Meta or TikTok ads by tomorrow.
Solution
Use Instant Video to generate multiple prompt-based variations with different hooks, scenes, and moods, then choose the strongest directions to run as creatives.
Scenario
Your product update is ready, but you don’t have time to schedule a shoot or source motion graphics before the announcement.
Solution
Describe the feature, the before–after story, and the desired vibe, then generate a teaser video you can publish alongside the launch email and social post.
Scenario
A client wants to see several creative directions before approving a production budget.
Solution
Generate concept videos from different positioning angles using Instant Video, then present the options as visual references for feedback and selection.
Scenario
Your landing page converts well but lacks a short visual explainer to reinforce the value prop above the fold.
Solution
Create a quick concept video that matches the page’s message and tone, then use it as a supporting asset to improve clarity and engagement.
Best practices
Start with the message – state the audience, the offer, and the single takeaway you want viewers to remember.
Specify the first 2 seconds – describe the opening shot and what should happen immediately to avoid slow intros.
Call out the format – mention if you’re aiming for a paid social ad, teaser, or explainer so the pacing fits the use.
Be concrete with visuals – include setting, lighting, camera feel, and key objects instead of vague style words.
Iterate one change at a time – adjust hook or scene, regenerate, and compare so you know what improved the result.
Write prompts like a storyboard – describe a short sequence of beats rather than a single static description.
Generate in multiple models – try Kling, Veo, and Sora for the same prompt to find the best match for your brand.
Keep compliance in mind – avoid prompting for claims you can’t support and make sure the message aligns with your policy requirements.
More capabilities
FAQ
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