Turn inventory, incentives, and local demand signals into a clear go-to-market plan. Launch smarter campaigns across search, social, CTV, and email with consistent messaging from VDP to showroom.
Why it matters
Benefits
Build strategies around what you actually need to move – prioritizing aged inventory, high-margin trims, CPO targets, and price bands. Aligns messaging to VDP accuracy, incentive windows, and availability to reduce wasted spend on out-of-stock units.
Defines intent-based audiences and offers (trade-in, pre-approval, payment-based ads) that attract shoppers closer to purchase. Improves lead-to-appointment rates by matching creative and landing pages to the buyer’s stage and vehicle type.
Creates market-specific positioning using radius targeting, competitor context, and geo insights – so each store gets a plan tailored to its PMA rather than a one-size-fits-all template.
Maps channels to metrics that matter – VDP views, calls, form fills, chat, appointments, showroom visits, sold units, service bookings, and ROAS. Helps your team set realistic benchmarks and reporting that connects marketing to sales and service outcomes.
Use cases
Challenge
Your used lot has 60–90+ day units tying up floorplan, but blanket discounting hurts gross and attracts low-intent shoppers.
Solution
Marketing Strategy Creator builds a tiered plan – segmenting aged units by demand, price elasticity, and payment range. It recommends channel mix (search + dynamic inventory ads + retargeting), offer structure (trade-in boost, limited-time APR, price-drop messaging), and VDP/landing improvements to convert high-intent buyers while protecting margin.
Challenge
New incentives drop mid-month and you need compliant creative, consistent disclaimers, and fast deployment across paid search, social, and email.
Solution
The tool generates a campaign framework that includes compliant messaging pillars, disclaimer placement guidance, audience targeting by model interest, and a rollout checklist. It also outputs KPI targets and a testing plan to optimize by model, trim, and zip code.
Challenge
Sales volume softens, and service bays have open capacity. You need more ROs and retention without over-discounting.
Solution
Marketing Strategy Creator produces a fixed-ops strategy – targeting owners by mileage/seasonality, promoting high-margin services (tires, brakes, alignment), and recommending channels like local search, CRM email/SMS, and CTV. It ties success to booked appointments, show rate, RO count, and revenue per RO.
More industries
FAQ
It plans around the real dealership journey – from model research to VDP engagement to conversion events like calls, chats, credit apps, trade-in valuations, and test-drive bookings. The output includes recommended landing flows, key VDP elements (pricing clarity, payment options, value props, CTAs), and conversion tracking priorities so your strategy reflects how shoppers actually buy cars.
Yes. You can generate separate strategies for variable ops (new, used, CPO) and fixed ops (service, parts). Each plan defines different audiences, seasonality triggers, offers, and KPIs – for example, sold units and gross profit for sales, and appointments, RO count, and retention for service.
Recommendations typically include paid search (brand and non-brand), local SEO priorities, paid social, CTV/OTT, retargeting, and CRM activation (email/SMS). The strategy aligns channels to intent – for example, search for high-intent “near me” queries, social for conquesting and offers, and retargeting to bring VDP visitors back to schedule a test drive.
The strategy includes an attribution and measurement plan that connects online actions to offline outcomes – such as tracking calls, form fills, chats, appointment set/show, and matching leads to sold records in your CRM/DMS where possible. It also recommends proxy metrics (VDP engagement, direction requests, time-to-lead response) and a reporting cadence to prove impact beyond clicks.
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