Create product-level search and shopping campaigns in minutes – organized by category, season, margin, and inventory. Keep ROAS strong while trends change fast.
Why it matters
Benefits
Automatically maps your catalog into campaigns for dresses, denim, outerwear, footwear, accessories, and designer brands – so performance is visible at the same level your merch team plans assortments.
Spin up campaigns for Spring/Summer, Fall/Winter, sale events, capsule drops, and collaborations – with consistent naming, labels, and bidding rules that make weekly refreshes painless.
Reduce wasted spend by prioritizing in-stock variants and top size runs, and by isolating low-stock items into separate budgets – crucial for apparel where sell-through and availability change daily.
Segment high-margin vs. low-margin SKUs, full-price vs. markdown, and hero products vs. long-tail – enabling bids and budgets that protect contribution margin, not just revenue.
Use cases
Challenge
Your team launches new collections every week, but PPC takes days to rebuild, and new arrivals don’t get enough visibility until the trend window passes.
Solution
PPC Campaign Builder generates a ready-to-optimize structure from your feed and collection tags (e.g., New Arrivals, Trending, Best Sellers), so campaigns go live fast with clean naming and immediate reporting.
Challenge
During promos, full-price items get crowded out, and you can’t tell whether performance is driven by discounts or genuine demand.
Solution
Split campaigns by pricing state – full price vs. markdown vs. clearance – and apply separate budgets and targets so you can scale sale volume while preserving full-price ROAS.
Challenge
Shopping spend keeps flowing to products missing key sizes or recently sold out, driving clicks that can’t convert and hurting account efficiency.
Solution
Automatically isolate low-stock or out-of-stock SKUs using feed attributes and rules, shifting budget to in-stock bestsellers and high-converting categories.
More industries
FAQ
It uses your product feed attributes (size availability, color, gender, category, material, brand) to build logical groupings and exclusions. You can keep campaigns focused on shopper intent (e.g., “black leather jacket”) while applying rules to deprioritize products missing core sizes or to separate colorways that perform differently.
Yes. You can generate campaign structures around seasonal tags (SS, FW), trend collections (e.g., “quiet luxury,” “athleisure”), and drop dates. This makes it easy to launch short-lived campaigns with consistent naming and quick budget shifts as demand changes.
It organizes products into feed-based segments (category, margin, price tier, new vs. evergreen, markdown status) so you can control budgets and reporting. This is especially useful for large catalogs where mixed assortments can hide underperforming categories like accessories or low-converting footwear styles.
Both. Faster setup means you capitalize on trend windows, but the bigger impact comes from better segmentation – separating bestsellers, new arrivals, and clearance; aligning bids to margin; and reducing spend on out-of-stock or low-availability items. Those changes typically improve efficiency because you’re paying for clicks on items shoppers can actually buy.
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