Connect each client brand's GA4, pick the property, and ask what changed, which pages and sources drive traffic and what to do next – without building a dashboard per client.
Why it matters
An agency with twenty clients has twenty GA4 properties, each with its own date ranges, channels and quirks. The weekly question is always the same – what changed, why, and what should we do about it – and answering it by hand means opening each property, exporting and writing it up.
Google Analytics Insights reads a client's GA4 for you. Each client brand in The AI CMO has its own Google Analytics connection, so switching client switches the data. Pick the property and date range to see sessions, users, pageviews, bounce rate and session duration by day, the top pages and the top sources. Then ask questions in plain English – the answer comes from that client's data – and a weekly performance report is one prompt away.
Save the conversation to the client's library, so last week's answer is there when the client asks again.
Benefits
Each client brand connects its own GA4. Switch client and you are reading that client's properties – no shared logins, no mixing accounts.
Ask what changed, which pages grew or which sources fell; the answer is written from the sessions, pages and sources on screen.
Ready-made prompts produce a weekly performance report, optimisation opportunities or a read of the user journey – edit and send.
Conversations save to the client brand's library alongside the campaigns and content you make for them.
Use cases
Challenge
Ten client calls a week, each starting with "how did last week go?".
Solution
Open the client, set last week's dates and ask for the weekly performance report – the numbers and the explanation, ready before the call.
Challenge
A client's sessions fell and they want to know why.
Solution
Compare the date ranges, then ask which sources and pages account for the drop – the answer names them from the client's data.
Challenge
A new client hands over GA4 access and expects a first read.
Solution
Connect their GA4 to their brand and ask for the top pages, top sources and where the opportunities are – a first report on day one.
FAQ
Keep the GA4 account and property owned by the client and give your agency user access with the role you need – Viewer or Analyst for reporting, Editor or Administrator for configuration. Agree on UTM conventions and the events that count as conversions, and keep one property per website.
In The AI CMO each client is its own brand with its own GA4 connection. Switch between clients from one account and each one's data is a click away; the connected Google account lists its properties so you can pick the right one.
Sessions, users, pageviews, bounce rate and average session duration by day, the top 20 pages by pageviews and the top 20 sources by sessions, for the date range you choose.
Yes. GA4 is free; Google Analytics 360 is Google's paid version for larger organisations.
Each AI answer costs 1 credit. Reading the data itself is free.
Create an account, connect your data and channels, and try it on your own customers.