Plan a win-back from the customers who actually stopped ordering, then turn it into an email journey – drafted, suppression-checked and waiting for your go-ahead.
Why it matters
Lapsed ecommerce customers stop for different reasons: they bought a one-off, they found it cheaper elsewhere, the product did not fit, or they simply forgot you. A blanket discount pays all of them – including the ones who would have come back anyway – and teaches everyone to wait for the next one.
Customer Win-Back plans from your order history. It reads your warehouse for customers who have not bought in 30, 60, 90 or 180+ days, or who sit in the at-risk, can't-lose and lost lifecycle stages, and plans each segment's sequence: the timing, subject line, angle, offer and call to action for every touch, and an offer strategy across the sequence – so the strongest incentive goes to the customers worth it, and comes last rather than first.
Then build it as an email journey: the audience saved, suppressed and blacklisted customers removed, and each email a draft you review before it sends through your own email provider.
Benefits
Pick the inactivity window or lifecycle stage and the audience comes straight from your orders in the warehouse – with the real count and the revenue at stake before you write a word.
The plan sets an offer strategy across the sequence: a reminder and a reason to return first, the incentive later, and the strongest incentives kept for the segments that are worth them.
High-value customers who have gone quiet are a different conversation from one-time buyers. Each segment gets its own angle and offer.
One click builds an email journey of up to six emails with waits between them. Every email is a draft until you publish it.
Use cases
Challenge
Customers who ordered once and have not bought in 90 days.
Solution
Lead with what goes well with their first purchase and a reason to come back now; hold any discount for the final email.
Challenge
Customers in the can't-lose stage – frequent, high-spending, and inactive lately.
Solution
Give them their own sequence: a personal tone, early access or a meaningful offer, and no generic sale blast.
Challenge
Customers who buy around one time of year and have been quiet since.
Solution
Choose the inactivity window that catches them and time the sequence ahead of the season, when the reminder is useful rather than noise.
FAQ
Match the offer to the reason they stopped and to what they are worth. Start with a reminder and a reason to come back – new arrivals, something that goes with what they bought – and bring the incentive in later in the sequence. Keep the strongest offers for high-value customers, give every offer an end date, and hold a small group back without the offer so you can see what it really adds.
A win-back strategy decides who to bring back, why they left, what to say to each group and when, and which offer – if any – to use. The AI CMO builds that plan from your own customer data and turns it into an email journey.
You choose: customers inactive for 30, 60, 90 or 180+ days, or those in the at-risk, can't-lose or lost lifecycle stages. The audience and its size come from your warehouse.
No. The journey it builds keeps every email as a draft. You review and publish; it then sends through the email provider connected to your brand.
They are removed before the audience is saved, and unsubscribes are honoured at send time. Win-back never overrides consent.
Create an account, connect your data and channels, and try it on your own customers.