Campaign Performance Analyzer connects ad spend to calls, consultations and retained matters – so your firm invests in the channels that actually produce revenue, not just clicks.
Why it matters
Benefits
See performance by PI, criminal defense, family law, immigration or estate planning – including cost per consultation and cost per retained case – so you can stop funding campaigns that generate the wrong case types.
Identify which sources produce answered calls, qualified conversations and scheduled consults. Use outcome-based insights to reduce time spent on non-actionable inquiries and low-value matters.
Spot keywords, locations and ads driving high CPL or low qualification rates. Reallocate spend to the combinations that convert into retainers, helping stabilize acquisition costs in competitive metros.
Report on the metrics leadership cares about – retained cases, estimated case value, and ROI by campaign – with clear audit trails for decisions and budget reviews.
Use cases
Challenge
Your PI campaigns generate many calls, but a large share are uninsured drivers, minor property damage or out-of-jurisdiction cases. Spend looks high and the team can’t tell which ads produce viable claims.
Solution
Campaign Performance Analyzer links each call to its source and intake outcome (qualified, consult set, retained). You can optimize toward cost per qualified PI consult and cost per signed case, not cost per call.
Challenge
A firm runs Google Ads and LSAs across multiple counties. One office reports strong lead volume, another reports better retainers, and the data is inconsistent across systems.
Solution
Standardize reporting by location and practice area with unified attribution. Compare CPL, qualification rate and retained-case rate across markets, then shift budget to the offices and geos with the best ROI.
Challenge
A large portion of criminal defense leads arrive nights and weekends. Calls go unanswered, and marketing reports show “leads” but the pipeline doesn’t move.
Solution
Analyze call answer rates and outcomes by hour, channel and campaign. Identify where missed calls originate and prioritize budget toward sources that reach live intake or schedule consults reliably.
More industries
FAQ
Standard reporting focuses on clicks, impressions and raw leads. Campaign Performance Analyzer is intake-aware – it connects each campaign to downstream outcomes like answered calls, qualified leads, consults scheduled and retained matters. That lets legal teams optimize toward cost per qualified consult and cost per retained case, which better reflects firm revenue.
Yes. You can segment results by practice area (for example PI vs family law) and track how each channel performs across the intake funnel. This is critical when different practice areas have different CPCs, lead quality profiles and revenue per case.
By tying call and form sources to intake dispositions – such as “not our practice,” “out of jurisdiction,” “no damages,” or “price shopping” – you can identify the campaigns and keywords generating low-quality inquiries and refine targeting, negatives and messaging accordingly.
Most firms benefit from tracking cost per qualified lead, cost per consultation, consultation show rate, retained-case rate and cost per retained case – all broken down by channel, location and practice area. Reviewing these weekly helps catch performance shifts before they impact signed matters.
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