Track performance across OTA, metasearch, paid social, email, and direct channels in one view. Optimize spend, occupancy, and ADR with insights your team can act on.
Why it matters
Benefits
Tie campaigns to bookings, room nights, ADR, RevPAR, and net revenue after costs (fees, commissions, promos). See which channels actually deliver profitable stays for each property and date range.
Compare direct vs OTA contribution by campaign, track booking engine conversion rate, and identify where metasearch and brand search are cannibalizing or complementing OTAs. Optimize toward lower distribution costs.
Analyze performance by check-in window, day-of-week, and segment (leisure, corporate, group). Adjust messaging and offers to fill shoulder nights, extend length of stay, and protect rate integrity during peak demand.
Benchmark campaigns by property, room type, and package (breakfast included, spa credit, resort fee waived). Quickly spot what resonates in each market and replicate winning playbooks across your portfolio.
Use cases
Challenge
Midweek occupancy drops despite steady weekend demand. The team runs discounts on social and search but can’t tell which offer drives incremental room nights vs bookings that would have happened anyway.
Solution
Campaign Performance Analyzer segments results by day-of-week and lead time, showing incremental lift for midweek check-ins, ADR impact, and net revenue. It recommends budget shifts to the channels and creatives that lift Tue–Thu occupancy without over-discounting weekends.
Challenge
A metasearch push increases traffic, but direct bookings don’t rise as expected. Leadership suspects the campaign is feeding OTA bookings or branded searches that were already converting.
Solution
The analyzer unifies booking engine data with channel reporting to compare assisted conversions, last-click vs multi-touch paths, and cost per booking by channel. It flags cannibalization patterns and helps re-balance spend toward campaigns that increase direct share.
Challenge
A hotel group launches a seasonal package across five properties. Results vary widely, and it’s unclear whether the issue is creative, pricing, availability, or local demand drivers.
Solution
Campaign Performance Analyzer benchmarks performance by property and package, correlating results with availability, rate changes, and event dates. Teams can standardize what works, localize what doesn’t, and forecast expected room nights for each property.
More industries
FAQ
It can report on bookings, room nights, occupancy contribution, ADR, RevPAR, net revenue, cancellation rate, length of stay, booking engine conversion rate, and cost per booking. For hospitality teams, the key is connecting campaign spend to stay value – not just clicks – and breaking results down by property, room type, and check-in date.
By comparing direct and OTA outcomes for the same audience and dates, the analyzer highlights which campaigns drive profitable direct bookings and which ones mainly assist OTA conversions. You can then shift budget toward high-intent channels (brand search, metasearch with direct booking emphasis, CRM) and improve offers that increase direct share without excessive discounts.
Yes. A hospitality-ready analyzer segments performance by lead time, day-of-week, season, and event periods. This makes it easier to plan campaigns for shoulder seasons, avoid unnecessary discounts during compression nights, and tailor messaging for local events, holidays, and conference calendars.
Common sources include Google Ads, Meta Ads, metasearch platforms, email and CRM, the booking engine, web analytics, and where available, PMS or revenue management data. The goal is a unified view where marketing performance aligns with property-level revenue outcomes and distribution costs.
Join hotel & hospitality businesses using The AI CMO to outmarket the competition.