Connect ad spend to showroom visits, test drives, and sold units across your OEM–dealer ecosystem. Diagnose what’s working by model, market, and channel to scale profitable demand.
Why it matters
Benefits
Move beyond CTR and CPC by linking campaigns to high-intent actions – VDP views, lead submissions, calls, chat, scheduled test drives, and sold units. This is critical when evaluating performance across OEM brand campaigns vs dealer retail offers.
Automotive demand is constrained by inventory. Analyze performance by model line, trim, fuel type (EV/ICE/hybrid), and in-stock status to avoid promoting vehicles you can’t deliver and to accelerate aging units.
Consolidate search, paid social, CTV/OTT, programmatic, and marketplace listings into a consistent framework. Make co-op reimbursement easier with standardized KPIs, proof-of-performance, and market-by-market rollups.
Spot issues like high click volume but low lead-to-appointment rates, call tracking mismatches, form spam, or poor VDP load speed. Fix the true bottleneck – not just the ad – to improve cost per qualified lead.
Use cases
Challenge
An OEM launches a new model and runs CTV, YouTube, paid social, and search across key DMAs. Awareness metrics look strong, but dealers claim leads are weak and uneven by market.
Solution
Campaign Performance Analyzer compares lift and downstream actions by DMA – VDP engagement, lead quality, appointment rate, and sales matchbacks. It identifies which markets need offer adjustments, which creative drives high-intent traffic, and where dealer follow-up is the limiting factor.
Challenge
A dealer group splits spend between new vehicle incentives and used inventory promotion. Used ads drive cheaper leads, but closing rates are inconsistent and gross profit varies by source.
Solution
The analyzer segments performance by inventory type, source, and lead quality signals – call duration, appointment set rate, CRM stage progression, and sold gross when available. Teams can shift budget toward sources that produce higher show rates and better profit per sale.
Challenge
Dealers need co-op reimbursement, but reporting is scattered across platforms and agencies. Missing screenshots, inconsistent dates, and unclear KPIs delay claims.
Solution
Campaign Performance Analyzer standardizes campaign naming, flight dates, spend, and KPI definitions across channels. It produces export-ready summaries by dealer, market, and program – with clear attribution logic and documented performance for faster co-op submission.
More industries
FAQ
It supports separate views for OEM initiatives and dealer retail campaigns while still allowing a unified rollup. You can compare brand vs retail performance by DMA, dealer, model, and channel, then drill down to see how each layer contributes to VDP traffic, leads, appointments, and sales matchbacks.
Yes. It can incorporate call tracking outcomes (e.g., connected calls, duration), form and chat leads, appointment scheduling, and CRM stage signals. Where integrations exist, it can also support sales matchback reporting so you can evaluate cost per appointment and cost per sold unit – not just cost per lead.
EV shoppers often have longer research cycles and more touchpoints. The analyzer highlights assisted conversions and mid-funnel engagement – repeat site visits, VDP depth, brochure downloads, and retargeting influence – so you can keep upper-funnel channels accountable without over-crediting last-click search.
It focuses on dealership outcomes and inventory-aware optimization – performance by model/trim, in-stock vs out-of-stock impact, VDP-to-lead rate, lead-to-appointment rate, and market-level variance. It also flags funnel leakage such as high spend on low-intent keywords, mismatched landing pages, and underperforming offers by region.
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